The Hashtags Text Filter allows you to find mentions that include specific hashtags, giving you a focused view of how your brand, campaign, or topic is being discussed online. This filter is particularly valuable for tracking marketing campaigns, monitoring trending topics, and analyzing participation in social conversations.
By filtering mentions by hashtags, you can easily isolate posts related to a specific campaign or movement and gain insights into how audiences are engaging with your brand within broader online discussions.
How to Use the Hashtags Text Filter
The Hashtags Text Filter is available as an advanced search option within the Mentions Dashboard. It allows you to enter one or more hashtags to refine your results.
Access Advanced Filters
In the right side of the Dashboard, open the Advanced Filtering or search options.
Find the Hashtags Filter
Locate the input field labeled “Hashtag Text.”
Enter the Hashtag(s)
Type the hashtag or hashtags you want to search for, including the # symbol (for example, #YourCampaign or #BrandMentions).
You can usually search for multiple hashtags at once, allowing you to track several related campaigns or topics together.
Once applied, your mentions feed will update to display only the mentions containing the specified hashtags.
Tips and Best Practices
Track campaign performance
Use this filter to monitor the effectiveness of your hashtag-based campaigns. Track volume, sentiment, reach, and engagement to understand how your hashtag is performing across platforms.
Discover user-generated content
Encourage customers to use a campaign hashtag when sharing experiences with your products. Then use the Hashtags Text Filter to find, collect, and amplify user-generated content that supports your brand.
Monitor trending topics
Keep track of industry-relevant hashtags to stay updated on trending discussions. If your brand can contribute meaningfully, identify those mentions and join the conversation strategically.
Conduct competitor analysis
Search for hashtags used by competitors to monitor their campaigns, see what kind of engagement they generate, and gain inspiration for your own marketing initiatives.
Conclusion: Stay in Tune with Social Conversations
The Hashtags Text Filter helps you connect your brand monitoring to real-time social trends and campaigns. By searching for mentions containing specific hashtags, you can measure campaign impact, uncover authentic audience interactions, and stay aware of industry movements.
When combined with other filters like Sentiment, Source, or Reach, this feature becomes a powerful way to understand how people are using hashtags to discuss, promote, or critique your brand allowing you to take timely, informed actions.