BrandMentions enables you to go beyond an overall sentiment score by breaking down sentiment by media type and language.
This powerful feature helps you understand the nuances of brand perception across different platforms and regions, revealing where conversations are most positive or negative and how your brand is discussed in various linguistic communities.
Analyzing Sentiment by Media Type
Understanding how sentiment shifts across media types gives you a clearer picture of where your brand thrives and where improvement is needed. For example, your brand might enjoy high positivity on Instagram but face more critical mentions on X (Twitter) or forums.
Here’s how to access and interpret this data:
Navigate to the Analytics Dashboard:
From the main menu, select Analytics to open your analytics dashboard.
Locate the “Sentiment by Media Type” Chart:
In the Sentiment & Emotion Analysis section, you’ll find the Sentiment by Media Type chart.
Interpret the Chart:
The chart breaks down sentiment (positive, negative, and neutral) for each media source such as News, Blogs, Forums, X (Twitter), Facebook, or Instagram.
For instance, you might see that 80% of blog mentions are positive, while only 50% of X mentions are positive. This helps you spot where your messaging resonates and where it needs attention.
Analyzing Sentiment by Language
For global brands, understanding sentiment by language is essential to uncover regional differences and cultural nuances in brand perception. This insight helps tailor marketing campaigns, improve local engagement, and address issues in specific markets.
Follow these steps to analyze sentiment by language:
Go to the Analytics Dashboard:
Access the Analytics section from the main menu.
Find the “Sentiment by Language” Chart:
Within Sentiment & Emotion Analysis, locate the Sentiment by Language chart.
Interpret the Chart:
This chart displays sentiment distribution for each language used in your mentions. It allows you to compare audience perceptions across linguistic groups, for example, identifying that sentiment is more positive in English-speaking regions than in Spanish or French markets.
By breaking down sentiment by media type and language, BrandMentions helps you move from broad metrics to actionable insights.
You’ll gain a clearer understanding of where, how, and why people talk about your brand, empowering you to make smarter, more data-driven communication decisions across every platform and market.