Interpreting sentiment results in your BrandMentions dashboard helps you understand your brand’s online reputation and audience perception. The dashboard offers visual tools and metrics that let you analyze sentiment at both a high level and in individual mentions.
Key Sentiment Metrics and Visualizations
Here’s how sentiment data is displayed and how to interpret it:
Key Metrics Overview
At the top of the Analytics Dashboard, you’ll see a summary of key sentiment metrics:
Positive Mentions: Total number and percentage of mentions with positive sentiment.
Negative Mentions: Total number and percentage of mentions with negative sentiment.
How to Interpret:
This offers a snapshot of your brand’s overall health. A high percentage of positive mentions indicates strong brand perception, while an increase in negative mentions signals areas needing attention.
Sentiment Over Time Chart
This chart visualizes changes in positive and negative sentiment over your selected time period.
How to Interpret:
Watch for spikes or shifts in sentiment. A surge in negative sentiment may point to a developing issue, while a steady rise in positivity can highlight a successful campaign or initiative.
Detailed Mentions List
In the Mentions Dashboard, each mention includes a sentiment indicator (colored dot or icon).
How to Interpret:
Use these to quickly gauge sentiment or filter mentions by positive, negative, or neutral tone.
Address Negative Feedback: Filter negatives to find and resolve complaints.
Spot Brand Advocates: Filter positives to identify and engage supportive voices.
Sentiment by Media Type and Language
In Analytics, you can view sentiment segmented by platform and language.
How to Interpret:
Identify where and how sentiment varies. For instance, negative mentions might cluster on one social channel or within a specific language group, insights that can guide your outreach and localization strategies.
Tips for Better Interpretation
Focus on Trends: One negative mention isn’t critical, but a consistent increase deserves attention.
Understand Context: Read mentions before acting — even negative ones can contain valuable feedback.
Combine Metrics: Use sentiment alongside Reach and Interactions. A high-reach negative mention demands faster action than one with low visibility.