The Analytics Dashboard in BrandMentions is your main control center for understanding your brand’s online performance. It presents your most important metrics in a clear, visual format that helps you assess your brand’s health, campaign performance, and overall online impact.
Your dashboard updates in real time, giving you an accurate snapshot of how your brand is performing at any given moment. The following guide explains each key metric and how to interpret it effectively.
A Guide to Key Metrics
Understanding your key metrics is essential for turning analytics into insights.
The table below summarizes the most important KPIs you will find in your BrandMentions Analytics Dashboard.
Metric | What It Measures | How to Interpret It |
Mentions | The total number of times your brand, products, or selected keywords are mentioned across online sources. | A high number of mentions indicates strong brand awareness. Look for spikes after campaigns or announcements. A drop may signal declining visibility or engagement. |
Reach | The estimated number of people who have potentially seen your mentions. | High reach shows your content is visible to a large audience. Identify which channels or influencers contribute most to optimize distribution. |
Interactions | The total count of likes, comments, shares, and other forms of engagement with your mentions. | Strong interaction levels suggest your audience finds your content engaging. Low interaction may indicate the need to adjust messaging or format. |
Negative Mentions | The number and percentage of mentions with negative sentiment. | A rise in negative mentions can indicate dissatisfaction or an emerging PR issue. Track this metric closely to manage and protect your reputation. |
Positive Mentions | The number and percentage of mentions with positive sentiment. | High positive sentiment reflects loyalty and satisfaction. Use these mentions as social proof in marketing or testimonials. |
Share of Voice | The percentage of total online conversation an influencer holds compared to other authors. | An increasing share of voice signals growing influence in your market. A decline may suggest the need for stronger communication or campaigns. |
Turning Metrics into Strategy
Interpreting your analytics is not only about reading numbers but about understanding the story they tell.
Each metric connects to a specific part of your brand strategy and helps you identify where to act.
If Reach is high but Interactions are low, your content is visible but not engaging. Refine your creative approach or calls to action.
If Negative Mentions increase, review feedback and address underlying issues before they escalate into a crisis.
If Share of Voice decreases, review competitor activity and adjust your campaign timing or messaging to regain attention.
By reviewing your dashboard regularly, you can spot trends early, test new strategies, and measure their real-world impact. The key is to identify patterns, connect insights to actions, and continuously refine your approach to maintain a strong and healthy brand presence.