The AI-powered analysis feature in BrandMentions helps you uncover key insights from your data instantly. Instead of manually searching for trends and patterns, you can use built-in AI to automatically interpret your charts and highlight the most important takeaways.
This feature transforms analytics from a manual process into a fast, intelligent, and insightful experience that helps you understand what is happening and why.
How to Run an AI-Powered Analysis
Running an AI-powered analysis in BrandMentions is simple and can be done directly from your Analytics dashboard.
1. Go to the Analytics Section
From your project dashboard, open the Analytics section to view your data charts and performance metrics.
2. Locate the AI Analysis Button
On any supported chart, such as Volume of Mentions & Reach, look for the Run AI Analysis button at the top of the chart.
3. Click to Generate Insights
Click the Run AI Analysis button to begin. The AI will immediately process the data displayed in your selected chart.
4. Review the AI Summary
Within seconds, the AI will generate a summary of insights that highlights key findings, spikes, and performance trends.
This summary is presented in a clear, narrative format that explains what happened in your data and why it matters.
Tip: The AI analysis runs in real time based on your active filters, so you can adjust time periods, sentiment filters, or sources to generate focused insights.
What Insights the AI Can Provide
The AI analysis in BrandMentions goes beyond surface-level statistics to interpret context and meaning. Depending on the chart, it can detect and summarize several types of insights.
Trend Identification
The AI detects upward or downward trends in mentions, reach, sentiment, or engagement over time.
This helps you understand whether your brand visibility and perception are improving or declining.
Spike Analysis
If there is a sudden spike or drop in your data, the AI identifies it and provides potential explanations such as viral content, influencer mentions, or recent news coverage.
Comparative Insights
When multiple data sets are displayed, the AI highlights comparisons between metrics, showing which categories, periods, or campaigns performed best.
Performance Summaries
The AI provides a concise overview of your brand’s performance for the selected date range.
It summarizes overall trends and can help you report progress to your team or clients with clarity and confidence.
Benefits of Using AI Analysis
Faster insights: Instantly identify key trends without manual interpretation.
Smarter decisions: Use data-backed insights to adjust strategies in real time.
Better reporting: Generate easy-to-read summaries for presentations or reports.
Deeper understanding: Reveal underlying causes and correlations that might be missed in manual reviews.
By using AI-powered analysis in BrandMentions, you can transform your data into actionable intelligence and make decisions that directly impact your brand growth and reputation.