How Do I Compare Analytics Between Multiple Projects?

The Comparison feature in BrandMentions allows you to conduct a side-by-side analysis of multiple projects, giving you clear context about your brand’s position against competitors, product lines, or regional campaigns.

The Analytics comparison lets you explore differences in mentions, reach, engagement, and sentiment across projects over the same period. Use it to benchmark visibility, spot differences in audience response, and understand which projects are attracting more attention.

Comparing projects in BrandMentions is a quick and intuitive process. Follow these steps to access your comparative insights.
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From the main menu, select the Comparison tab to open the comparison dashboard.

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Under Choose your perspective, select Analytics.

This option focuses on mention activity and performance. To compare audience characteristics such as age, gender, and interests, choose Demographics instead.

Under How would you like to compare?, select Compare projects. You can choose to compare up to 8 projects.

This option compares different projects side by side over the same period.

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Once your projects and time frame are selected, the dashboard will display comparative charts and metrics. Review these visuals to identify performance differences, audience trends, and sentiment shifts across brands.

Turn your comparison into actionable insights without reviewing every metric manually. Click Get AI insights in the Summary section to generate an on-the-spot analysis that helps you interpret differences and identify key takeaways across your selected projects.

Share your findings with your team or clients using the options at the top of the comparison dashboard:

The Comparison dashboard includes several important metrics that help you evaluate how your projects perform side by side.
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Compare how often each brand or keyword is mentioned and how far those mentions travel.
This helps you understand which projects are generating more buzz and attracting larger audiences.
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Explore the distribution of positive, neutral, and negative sentiment, alongside emotions such as love, joy, surprise, anger, and sadness.

Track positive and negative mentions over time to identify changes in audience response. Consider both counts and proportions: a project with more mentions may naturally receive more positive and negative feedback.

Understand where conversations happen by comparing media types, leading languages, and countries.

Identify whether each project’s mentions come mainly from video, social media, discussions, web pages, or news. Country comparisons show the distribution of mentions with an identified location.
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Compare the most frequently used hashtags and recurring phrases for each project. Discover shared themes, distinct discussions, and campaign-related conversations worth exploring further.

Compare weekly activity patterns and peak activity windows across projects. Use the busiest days and times as a starting point for testing your publishing schedule.

The Comparison feature in BrandMentions is designed to help you evaluate your brand’s presence and performance within a broader context. Whether you are:

The Comparison dashboard delivers a unified view of how each project performs on key metrics such as mentions, reach, sentiment, and top countries.

This analysis enables you to uncover opportunities, understand strengths and weaknesses, and adjust strategies to improve your overall market position.