Share of Voice (SoV) or Voice Share is a key influencer metric in BrandMentions that measures how much each influencer contributes to the overall conversation about your brand. It represents the percentage of total mentions attributed to each influencer, showing their relative influence in brand discussions.
By analyzing Voice Share, you can identify who drives the most visibility and engagement within your brand’s online ecosystem. This helps you understand which influencers shape audience perception and where to focus your collaboration or outreach efforts.
Understanding Voice Share
In simple terms, Voice Share tells you how much of the conversation each influencer owns.
If the entire discussion about your brand is a conversation, Voice Share represents how much each person is speaking or being heard.
A higher Voice Share indicates that an influencer has a stronger impact on how your brand is being talked about. Tracking this metric over time allows you to see which voices dominate discussions, which are emerging, and how influencer engagement shifts across campaigns or topics.
How Voice Share Is Calculated in BrandMentions
BrandMentions calculates Voice Share as the percentage of total mentions attributed to each influencer within the selected dataset or time period.
Example:
If five influencers generated a combined total of 1,000 mentions, and one influencer contributed 250 mentions, their Voice Share would be 25%.
This means that influencer was responsible for one quarter of all brand-related discussions in that dataset.
Tip: To get the most meaningful results, use consistent filters such as time range, media type, or campaign tag when comparing influencer performance.