The Volume of Mentions & Reach chart is a central feature of the BrandMentions Analytics Dashboard. It offers an instant overview of how visible your brand is online, showing both how often it’s mentioned and how far those mentions potentially travel across digital channels.
Understanding the Chart Structure
The chart displays two lines, each representing a distinct dimension of your brand’s online presence:
🔵 The Blue Line (Mentions):
Represents the total number of times your brand was mentioned each day.A rise in the blue line shows increasing brand conversation.
A decline suggests reduced visibility or engagement.
🟣 The Purple Line (Reach):
Represents the estimated number of unique people who could have seen those mentions.A higher purple line means a larger potential audience reach.
Together, these two lines show how your conversation volume relates to your audience exposure over time.
Key Takeaways
The Blue Line = Mentions → Tracks conversation volume.
The Purple Line = Reach → Tracks audience exposure.
Use both together to understand not just how much people talk about your brand, but how far that conversation travels.
Review your chart regularly to identify growth opportunities, manage reputation risks, and fine-tune marketing performance.
Reading and Interpreting Trends
When viewing your chart (as shown in the sample above, from October 6 – November 3), look for the following patterns:
High Mentions & High Reach (e.g., Oct 26–30):
Indicates a major visibility boost, your brand is being talked about widely and seen by large audiences. This often aligns with successful marketing pushes, viral content, or major media coverage.
High Mentions & Low Reach:
Shows that people are talking about your brand frequently, but mostly within small or niche circles. This can signal strong engagement within a community but limited public exposure.
Low Mentions & High Reach:
Suggests that a few influential sources (like top media outlets or industry leaders) have mentioned your brand, creating a large visibility spike from minimal conversation.
Strategic Uses and Insights
The Volume of Mentions & Reach chart is not just a visualization, it’s a strategic intelligence tool. You can use it to:
Track Campaign Performance:
Monitor changes during a campaign period to measure audience response and visibility growth.Detect Early PR Issues:
A sudden surge in mentions without an accompanying campaign could signal an emerging PR issue. Investigate the mentions to respond promptly.Spot High-Impact Days:
Identify spikes (such as on October 27–29 in the example) to see which topics, posts, or media mentions generated the most attention.Run AI-Powered Insights:
Click “Run AI Analysis” on your chart to instantly generate a narrative summary of your brand’s trends and performance. The AI will interpret the data, highlight patterns, and suggest next steps.