The Sentiment by Media Type chart in the BrandMentions Analytics section gives you a clear view of how people feel about your brand across different online platforms. It shows how sentiment, positive, negative, or neutral, varies depending on where conversations happen, helping you understand how audience tone changes across media types.
How to Read the Sentiment by Media Type Chart
The Sentiment by Media Type chart uses a stacked bar format to display the proportion of positive, negative, and neutral mentions for each channel. Each bar represents a media type, and the colors indicate sentiment distribution:
🟢 Positive (Green): Represents mentions where your brand is discussed favorably.
🔴 Negative (Red): Represents mentions that express criticism, dissatisfaction, or negative experiences.
⚪ Neutral (Gray): Represents mentions that are factual or balanced without clear emotion.
Common media categories include:
Social Media: Platforms such as Facebook, X (Twitter), Instagram, LinkedIn, Blueski, TikTok or YouTube.
Blogs: Independent or professional blogs that discuss your brand or products.
News: Online news outlets and publications.
Forums: Discussion boards, community spaces, and Q&A sites.
Websites: General web pages or other online sources.
In the example chart, you can see differences in tone across platforms:
Facebook shows a predominantly positive sentiment.
X (Twitter) and general websites display a higher negative sentiment, which may suggest strong emotional engagement or reactive discussions.
YouTube and Instagram maintain balanced sentiment, with noticeable neutral segments.
Strategic Insights and Applications
The Sentiment by Media Type chart is more than a visualization tool. It’s a foundation for refining your communication, marketing, and engagement strategies. Here’s how to use it effectively:
Optimize Platform-Specific Strategies:
If one platform shows strong positive sentiment (for example, Facebook), increase engagement there with more campaigns, interactive content, or influencer collaborations. If another platform shows high negativity, consider revising your messaging tone or addressing recurring issues.
Identify Strengths and Weaknesses:
The chart helps you see which channels enhance your reputation and which need improvement. Focus on maintaining positivity where it’s strong and managing risks where sentiment is weaker.
Enhance PR and Media Relations:
If sentiment from news outlets or websites trends neutral or negative, plan outreach campaigns or provide fresh, positive press materials. Likewise, if bloggers or influencers are creating positive buzz, strengthen those relationships.
Understand Audience Behavior by Channel:
Social media users tend to express emotions instantly, often leading to higher negative or mixed sentiment. Blog and news readers typically share more reflective, detailed opinions. Understanding these behaviors helps you match tone and timing when responding or publishing content.