In a global digital landscape, brands interact with audiences across many languages and cultures. The Sentiment by Language chart in the BrandMentions Analytics section helps you understand how your brand is perceived in different linguistic markets. It breaks down sentiment across languages so you can see where your brand is performing well and where improvement may be needed.
This visualization helps you answer key questions, such as:
Are your campaigns received more positively in English than in Spanish?
Are there markets where customer sentiment tends to be more neutral or negative?
By tracking sentiment by language, you can adapt your messaging, customer support, and marketing campaigns to fit each cultural context, ensuring that your communication is both consistent and relevant globally.
How to Read the Sentiment by Language Chart
The Sentiment by Language chart uses a stacked bar format to display the percentage of positive, negative, and neutral mentions for each language in which your brand appears.
Each bar represents a language, and the color-coded sections indicate:
🟢 Positive (Green): Mentions expressing satisfaction, enthusiasm, or praise.
🔴 Negative (Red): Mentions showing dissatisfaction or criticism.
⚪ Neutral (Gray): Mentions that are factual or unbiased without clear emotional tone.
For example, in the sample chart above:
English and Dutch show strong positive sentiment overall.
Czech mentions lean negative, suggesting possible communication or perception challenges.
Spanish and French maintain a balanced mix of positive and neutral mentions.
Chinese and Russian have primarily neutral content, indicating lower emotional engagement.
By comparing these sentiment patterns, you can quickly identify where your brand is resonating and where you may need to refine your approach.
Strategic Applications of Sentiment by Language Analysis
The Sentiment by Language chart provides actionable insights that can strengthen your international communication and marketing strategies. Here are several ways to use it effectively:
Refine International Marketing:
If sentiment is low in a specific language, review your content and tone. Adjust marketing campaigns to ensure they align with cultural preferences and communication styles.
Enhance Localized Support:
Negative mentions in one language often point to service or communication issues. Offering localized customer support or regional response teams can help resolve problems faster and improve satisfaction.
Identify Emerging Market Opportunities:
Strong positive sentiment in a language you are not currently targeting can reveal new growth opportunities. Consider exploring these regions further to expand your brand’s reach.
Track Global Campaign Performance:
Measure how sentiment changes before, during, and after a multilingual campaign. This allows you to evaluate how effectively your message resonates with each audience segment.