The BrandMentions Analytics and Influencers sections help you identify the people who truly matter to your brand. By analyzing both Share of Voice and Engagement, you can distinguish between those who simply mention your brand and those who meaningfully drive conversations around it.
What Share of Voice Means
Share of Voice (SOV) measures how much of the total online conversation about your brand is generated by a specific influencer. It represents that influencer’s percentage of all brand-related mentions tracked within your project.
A high Share of Voice indicates that the influencer frequently discusses your brand or that their content gains significant visibility. Such individuals are key contributors to shaping how others perceive your brand online.
How to Find Top Influencers by Share of Voice
To identify who has the largest voice in conversations about your brand:
Open the Analytics Section:
From your project dashboard, select the Analytics tab.
Find Top Influencers by Share of Voice:
Locate the chart that ranks influencers based on their contribution to your brand’s overall discussion volume.
Analyze the Results:
Review the top influencers to see who they are and what they are saying. Consider whether they are customers, journalists, thought leaders, or content creators. Understanding their background helps you decide how to engage with them effectively.
Turning Insights into an Influencer Strategy
After identifying your top influencers by both Share of Voice and Engagement, you can transform this data into a powerful influencer strategy. Here are several practical steps:
Build Relationships:
Engage with influencers who already speak positively about your brand. Offer collaborations, product trials, or co-branded content opportunities.
Monitor Competitor Influencers:
Examine which influencers are driving conversations for your competitors. This helps you spot industry trends and uncover new partnership opportunities.
Inform Your Content Strategy:
Study the high-performing content of top influencers to inspire your own marketing approach. Notice which formats, visuals, or storytelling methods resonate most with audiences.
Track Long-Term Impact:
Use BrandMentions over time to measure whether influencer collaborations are increasing your brand’s share of voice and driving engagement growth.