The Influencers by Media Type chart in the BrandMentions Analytics section provides an overview of which platforms generate the most brand mentions from influential users. This insight helps you determine where conversations about your brand are most active and which platforms deliver the highest visibility and engagement.
By analyzing this chart, you can answer essential questions such as:
Which media channels are generating the most mentions for my brand?
Where are influential voices driving the most engagement?
Which platforms show the most positive or negative sentiment?
Understanding these patterns allows you to fine-tune your communication strategy and focus on the channels that deliver the strongest results.
How to Analyze Performance by Media Type
BrandMentions makes it easy to assess your brand’s visibility and engagement across different media types. Follow these steps to analyze your data:
Go to the Analytics Dashboard:
Open your project and navigate to the Analytics section to view the main performance metrics.
Locate the Media Type Charts:
Find the visualizations related to media types. Depending on your setup, you may see:Mentions by Media Type: Shows the total mentions on each platform (e.g., X, Facebook, Instagram).
Reach by Media Type: Displays estimated audience size or visibility for each channel.
Sentiment by Media Type: Breaks down the tone of mentions (positive, negative, or neutral) by platform.
Influencers by Media Type: Highlights which platforms your top influencers are most active on.
Compare Platform Performance:
Use the data to compare where your brand gains the most attention. For example, you might see that Instagram leads in influencer mentions, X (Twitter) drives high conversation volume, while YouTube or LinkedIn generate smaller but more engaged audiences.
In the example chart above, Instagram shows the highest number of influencer mentions, followed by X (Twitter) and TikTok, indicating that these are currently the most impactful media types for influencer-driven brand visibility.
Strategic Insights from Media Type Analysis
Evaluating your brand’s performance across media types provides actionable insights that can improve your marketing and communication strategies. Here are several key ways to apply these insights:
Optimize Your Content Strategy:
If influencers are most active on Instagram, focus on visually engaging content like reels, stories, and image posts. If X or TikTok leads, create concise and timely content that encourages conversation and sharing.
Refine Your Engagement Approach:
Tailor your communication style to fit each platform. For example, use quick, conversational updates on X, visual storytelling on Instagram, and professional thought leadership content on LinkedIn.
Allocate Budget and Resources Wisely:
By understanding which channels deliver the most impactful mentions and engagement, you can prioritize marketing spend on high-performing platforms and reduce investment in lower-impact ones.
Identify Emerging Opportunities:
A sudden rise in mentions on a newer platform like Bluesky or TikTok could indicate growing interest. Use this data to explore new audience segments and expand your brand presence early.