The Best Time to Post chart in the BrandMentions Analytics section helps you determine the most effective times to share content by analyzing when your brand is most frequently mentioned online.
This feature uses your own mentions data to identify the hours and days when your audience is most active and responsive. By posting content at or just before these peak times, you can significantly increase your reach, engagement, and overall brand visibility.
How to Read and Use the “Best Time to Post” Chart
The Best Time to Post chart is presented as a heatmap that visualizes brand mentions by both day of the week and hour of the day. This data-driven visualization makes it easy to pinpoint your audience’s most active timeframes.
Here’s how to interpret the chart:
Go to the Analytics Section:
Open your project’s Analytics dashboard to access the Best Time to Post chart.
Locate the Heatmap:
The chart displays a grid where days of the week are shown on one axis and hours of the day on the other.
Read the Color Patterns:
Darker areas indicate higher volumes of mentions, meaning your audience is more active during those periods.
Lighter areas show lower activity and may not be optimal posting times.
Identify Peak Engagement Times:
Look for the darkest “hotspots” on the chart. These represent the best times to publish new posts for maximum visibility.
In the example above, mentions peak on Wednesdays at 9 AM, meaning that mid-morning midweek is when your audience is most engaged with your brand.
Strategic Benefits of Optimizing Your Posting Schedule
Using the Best Time to Post chart allows you to transform data into action. Here are several ways this insight can enhance your marketing performance:
Increase Reach and Visibility:
Posting when your audience is most active increases the likelihood that your content appears in their feeds and reaches a larger organic audience.
Boost Engagement Rates:
Higher activity correlates with more interactions. Sharing posts during peak times can lead to more likes, comments, shares, and click-throughs.
Enhance Campaign Performance:
For launches or time-sensitive campaigns, posting at high-engagement hours helps build momentum quickly and improve initial response rates.
Use Resources More Efficiently:
Focusing your content efforts around optimal posting windows ensures better performance with the same amount of effort and resources.