The Website Traffic Demographics feature in BrandMentions Analytics provides insights into the demographic profiles of the visitors who view the websites and pages where your brand is mentioned.
How Website Traffic Demographics Work
The Website Traffic Demographics feature combines BrandMentions’ monitoring data with insights from third-party analytics providers that track and estimate website visitor behavior across millions of domains.
This data is aggregated and anonymized, ensuring user privacy while giving you a reliable, high-level overview of the audience behind your mentions. Although these figures are estimates, they serve as a valuable directional tool for understanding the type of users your brand reaches online.
How to Access Website Traffic Demographics
Open the Analytics Section:
Navigate to your project’s Analytics dashboard.
Find the Website Traffic Demographics Chart:
Look for the visualization labeled Website Traffic Demographics. It displays a breakdown of gender.
Interpret the Data:
Each segment or color in the chart represents a portion of your audience. The percentage values indicate their estimated share of website visitors.
Run AI Analysis:
Click on a Run Ai insights button to get specific demographic insights and learn more about who’s viewing that content.
Strategic Uses of Website Traffic Demographics
Analyzing the demographics of website visitors where your brand appears can uncover key opportunities for improving your marketing, PR, and outreach strategies. Here are several ways to apply this data:
Evaluate Media Quality:
Identify which websites are attracting the audiences that best match your target demographic. Mentions on sites whose visitors align with your ideal customer profile carry higher value.
Refine PR and Outreach Strategies:
Focus your future media efforts on sites and publications that reach your core audience segments more effectively.
Discover New Audiences:
Uncover new market segments you might not have targeted before. If your mentions are reaching an unexpected audience, consider developing campaigns or content tailored to them.
Enhance Content and Advertising Strategy:
Use the demographic and interest data to create content that resonates with the audiences viewing your brand mentions. This can also inform your ad targeting to drive better engagement.