The BrandMentions Analytics sections help you identify and monitor the websites that provide the greatest value to your brand by analyzing two essential metrics: Number of Mentions and Number of Visits.
By combining these insights, you can pinpoint which online platforms offer the most visibility, engagement, and credibility. This allows you to focus your marketing and PR efforts on the placements that deliver measurable results and long-term brand growth.
Understanding the Websites by Visits Chart
The Websites by Visits chart categorizes websites that mention your brand based on their estimated monthly traffic. Each bar in the chart represents a traffic range, helping you quickly identify where your mentions are appearing in terms of website popularity.
In the example above, most brand mentions occur on websites with over 1 million visits per month, followed by smaller spikes in the 10 million+ and under 10k ranges. This indicates that your brand has visibility across both high-traffic domains and niche platforms.
Here’s how to interpret and use the chart effectively:
Go to the Analytics Section:
Open your project’s Analytics dashboard to access the Websites by Visits visualization.
Review Traffic Distribution:
Each bar shows the number of websites that fall within a specific traffic bracket for example, <10k, >100k, >1M, or >50M visits per month.
Identify Key Ranges:
The taller the bar, the more websites your brand appears on within that traffic range. Focus on where your mentions are concentrated to understand your visibility pattern.
Evaluate the Impact:
Mentions on high-traffic websites (over 1M monthly visits) typically bring greater exposure, while mentions on smaller niche sites may offer targeted engagement and industry credibility.
Tracking Websites by Number of Visits and Mentions
Not all websites contribute equally to your brand’s visibility. Some platforms, such as major news outlets, industry blogs, or popular review sites, have significantly higher reach and influence. The Websites by Visits and Mentions chart in the BrandMentions Analytics section helps you understand which websites are providing the most visibility and engagement for your brand.
By analyzing both number of mentions and website visits, you can evaluate not only how often your brand appears across different platforms but also how many people are likely seeing those mentions. This combination of volume and visibility offers a complete picture of your most valuable online placements.
Strategic Ways to Use Top Website Data
Analyzing your top-performing websites by mentions and visits helps you build a strategic, data-driven approach to brand visibility and outreach. Here are several ways to apply this information:
Prioritize Media Outreach:
Focus on developing and maintaining relationships with websites that already provide strong visibility or drive the most traffic to your mentions.
Identify Link-Building Opportunities:
High-performing websites are ideal candidates for SEO partnerships or guest contributions. Engaging with these sites can strengthen your backlink profile and search visibility.
Benchmark Against Competitors:
Use the Comparison feature to analyze which websites are most influential for your competitors. This helps you uncover new opportunities and refine your own outreach strategy.
Measure PR and Marketing ROI:
Tracking both mentions and visits helps evaluate which campaigns, press releases, or collaborations deliver the highest impact and audience reach.