The Trending Hashtags feature in the BrandMentions Analytics section helps you uncover which hashtags are most frequently associated with your brand mentions.
By identifying trending hashtags, you can discover what topics your audience cares about, which conversations your brand is part of, and how you can optimize your own content to reach wider and more relevant audiences. This insight is essential for social media marketers, content creators, and PR professionals who want to enhance visibility and relevance in real time.
How to Use the Trending Hashtags Chart
The Trending Hashtags chart is presented as a word cloud or ranked list, giving you both a visual and numerical breakdown of the most popular hashtags linked to your mentions.
Here’s how to explore and interpret it effectively:
Go to the Analytics Section:
Open your project’s Analytics Dashboard to access the hashtags data.
Locate the Trending Hashtags Chart:
Find the chart labeled Trending Hashtags.In the word cloud view, larger hashtags indicate higher usage.
In the ranked list view, hashtags are displayed in order of frequency, along with the number of uses.
Analyze the Results:
Examine the top hashtags to understand the context of your brand conversations. For example, in the image above, hashtags like #laduree, #paris, and #macarons dominate, showing that brand mentions are tied to French culture, food, and travel themes.
Toggle Sentiment View:
You can choose to show or hide sentiment associated with hashtags to better understand whether the related discussions are positive, negative, or neutral.
Strategic Benefits of Hashtag Analysis
Monitoring and analyzing trending hashtags offers powerful insights that can directly improve your content, social, and campaign strategies.
Here are some key ways to use this data strategically:
Increase Content Discoverability:
Incorporate relevant trending hashtags into your own posts to increase visibility and reach audiences following those conversations.
Join Meaningful Conversations:
Identify trending topics that align with your brand values and engage authentically in those discussions to build relevance and community trust.
Track Campaign Hashtags:
If you’re running a campaign or branded hashtag (e.g., #YourBrandEvent), use the chart to monitor its usage, growth, and comparison against other trending hashtags in your niche.
Spot User-Generated Content (UGC):
The hashtags your audience uses can help you uncover UGC related to your brand. Sharing this content can strengthen engagement, authenticity, and brand loyalty.
Generate Content Ideas:
The most frequent and emerging hashtags highlight popular topics and sentiments. Use them to inspire blog posts, social media content, videos, or collaborations around trending themes.