The Mentions by Media Type feature in the BrandMentions Analytics section helps you visualize where these conversations are taking place and understand how your brand performs across different types of media.
By breaking down mentions by media type such as social media, websites, and news you gain a complete view of your brand’s digital footprint. This insight allows you to tailor your communication strategies to each channel’s unique strengths, tone, and audience behavior.
How to Analyze Mentions by Media Type
The Mentions by Media Type chart provides a visual breakdown of where your brand is being discussed. It’s typically presented as a pie chart, showing the proportion of mentions by channel.
Follow these steps to explore and interpret the data:
Go to the Analytics Dashboard:
Open your project’s Analytics section to access your media distribution data.
Find the “Mentions by Media Type” Chart:
Look for a chart labeled Mentions by Media Type. It displays the percentage and total number of mentions across different channels, such as:Social Media (Instagram, Facebook, X, LinkedIn, TikTok)
Web (blogs, forums, review sites)
News (online publications, press coverage)
Drill Down for More Insights:
For a more detailed analysis, layer this chart with related metrics:Reach by Media Type: Reveals which platforms have the highest potential audience size.
Sentiment by Media Type: Shows how positive, neutral, or negative mentions vary across channels.
This multi-layered approach helps you not only see where conversations are happening but also understand their impact and tone.
Strategic Benefits of Media Type Analysis
Analyzing your brand mentions by media type is key to developing a well-rounded, data-driven media strategy. Here are the main ways this insight can guide your marketing and communications efforts:
Allocate Resources Effectively:
Discover which media channels generate the most conversation about your brand and prioritize them in your marketing or PR budget. For instance, if websites and blogs are driving the majority of mentions, it may be worth strengthening your content partnerships or influencer outreach.
Tailor Your Content Strategy:
Each media type has its own style and expectations. Social media favors short, engaging updates, while websites and news outlets are better suited for long-form, informative content. Understanding where your audience is most active helps you create content that resonates with each platform.
Optimize Platform-Specific Engagement:
The way you engage with audiences on X (formerly Twitter) will differ from how you interact with readers of online news. By analyzing media types, you can adapt your tone, messaging, and timing for maximum impact.
Identify Gaps and Opportunities:
If your competitors have a strong presence in a media category where your brand is underrepresented, that could signal an opportunity for expansion. You can explore new platforms or media formats to reach untapped audiences.