The Trending Conversations feature in the BrandMentions Analytics section helps you uncover the most talked-about topics across all the platforms your brand is monitoring. It provides a real-time overview of the words, phrases, and subjects that are dominating public discussion about your brand and industry.
This insight allows you to connect your messaging with current conversations, align your marketing efforts with audience interests, and anticipate trends before they become mainstream.
How to Use the Trending Conversations Feature
The Trending Conversations chart is displayed as a word cloud or ranked list of the most frequently mentioned topics and phrases across all your tracked sources. Here’s how to interpret and use it effectively:
Go to the Analytics Dashboard:
Open your project’s Analytics section to access all key insights.
Find the Trending Conversations Chart:
Look for the Trending Conversations section, displayed as either a visual word cloud or a list.In the word cloud, the larger the word or phrase appears, the more often it has been mentioned.
In the ranked list, you can see the number of times each topic has been used.
Explore the Top Topics:
Review the most frequent topics to identify what’s driving conversation around your brand. Clicking on a keyword will often show the specific mentions where it appears, giving you more context about how people are using it.
Filter or Compare Trends:
Use filters to compare conversations over time or across different segments such as sentiment, location, or platform to see how discussions evolve.
Strategic Benefits of Tracking Trending Conversations
Monitoring trending conversations gives you a competitive edge by helping you act quickly, stay relevant, and create content that resonates with your audience. Here are the main strategic advantages:
Create Timely and Relevant Content:
Use trending topics to inspire blog posts, videos, or social media updates that align with what your audience is already discussing. This increases engagement and helps your brand appear in real-time search results and trending feeds.
Capitalize on Real-Time Marketing Opportunities:
Join trending discussions with authentic, brand-aligned messages or creative posts. Real-time engagement can dramatically boost your visibility and attract new audiences.
Inform Product and Service Decisions:
If multiple trending topics highlight specific customer needs or frustrations, you can use those insights to improve your products, features, or support processes.
Track Industry and Competitor Trends:
The feature doesn’t just show what people are saying about you — it also reveals what’s trending across your entire industry. This helps you anticipate market shifts, identify competitive advantages, and craft data-driven campaigns.