Different teams have different brand monitoring goals. A PR team may need immediate alerts for crisis management. A marketing team may prefer a daily summary of brand mentions. BrandMentions supports both approaches through a flexible and powerful alerting system designed for every workflow.
By choosing the right types of alerts, you can create a customized notification strategy that ensures you always receive the most relevant updates, in real time or on your preferred schedule.
Understanding BrandMentions Alert Types
BrandMentions offers two main categories of alerts: Delivery Channel and Trigger Condition. Each category helps you decide how and when notifications are sent.
1. Delivery Channel Alerts
Delivery channel alerts define where and how you receive notifications. You can choose one or more channels to match your team’s workflow.
Email Alerts
Get notifications directly in your inbox. You can send alerts to multiple recipients to keep everyone informed instantly.
Slack Alerts
Connect BrandMentions to your Slack workspace to receive real-time alerts in a dedicated channel. Ideal for teams that rely on instant communication.
RSS Feed Alerts
Generate a unique RSS feed for your mentions. This option works well for users who want to organize multiple sources in one reader.
Webhook Alerts
Send alert data to a custom URL to integrate with other tools, CRMs, or automation systems. Perfect for advanced users who want to connect BrandMentions with custom workflows.
2. Trigger Condition Alerts
Trigger condition alerts define what causes a notification to be sent. You can choose triggers that match your monitoring goals and adjust the frequency for your preferred workflow.
New Mention Alerts
Receive alerts whenever a new mention of your tracked keywords appears online. Choose real-time, daily, or weekly notifications based on your needs.
Spike Alerts
Get notified when there is a sudden increase in mention volume. Spike alerts act as your early warning system for viral activity, trending topics, or potential PR crises.
Combining Alert Types for a Smarter Strategy
The real power of BrandMentions alerts comes from combining different delivery channels and trigger conditions. This lets you build an alert strategy tailored to your organization’s structure and communication style.
Here are a few examples:
Use real-time Slack alerts for all new mentions to keep your social media team instantly informed.
Set up a daily email summary for marketing managers to review overall brand visibility and sentiment.
Configure a Spike Alert via Webhook to automatically trigger your crisis management protocol when negative mentions increase.
By mixing delivery channels and triggers, you transform BrandMentions into a proactive, intelligent monitoring system that works 24/7 to protect your brand reputation, detect opportunities, and streamline communication across teams.