BrandMentions Alerts act as your early warning system. By setting up the right types of alerts, you can monitor the online landscape for signs of trouble and react before situations spiral out of control. You’ll also be able to identify when a positive conversation starts to go viral, giving you an opportunity to amplify it.
In today’s hyper-connected environment, a single negative comment, viral post, or fast-spreading rumor can escalate into a brand crisis within hours. The key to effective crisis management is early detection. The sooner you identify potential issues, the faster you can respond and protect your brand reputation.
Using Spike Alerts to Detect Viral Conversations
One of the most powerful tools for early crisis detection in BrandMentions is the Spike Alert. A Spike Alert is triggered when there is a sudden and significant increase in the number of mentions for your tracked project. This rapid change in volume often signals that a topic involving your brand is gaining momentum online.
Here’s how Spike Alerts help with early detection:
Feature | How It Helps with Early Detection |
Volume-Based Trigger | Spike Alerts are activated by changes in overall mention volume, not by individual mentions. This makes them effective at identifying exponential growth patterns that indicate viral or trending activity. |
Real-Time Notification | When a spike is detected, you are notified immediately. Real-time alerts are crucial in crisis management, where every minute matters. |
Sentiment Analysis | Once a Spike Alert is triggered, you can open your BrandMentions dashboard to analyze sentiment. This helps you quickly determine whether the conversation is positive, neutral, or negative, guiding your next steps. |
Best Practices for Using Alerts to Detect Crises
To make the most of BrandMentions Alerts for early crisis detection, follow these proven best practices:
Enable Spike Alerts for Key Projects
Set up Spike Alerts for your main brand, as well as for products, services, or public figures associated with your company. This ensures full coverage across your most important assets.
Use Real-Time Notifications for Critical Topics
For sensitive projects, activate real-time alerts in addition to Spike Alerts. This gives you full visibility into every mention as it appears online.
Integrate with Crisis Communication Channels
Route Spike Alerts to a dedicated Slack channel or email group for your crisis response team. This ensures that the right people are notified immediately and can coordinate a response quickly.
Turning Alerts into an Early Warning System
When used strategically, BrandMentions Alerts transform brand monitoring into a proactive defense system. Instead of reacting to problems after they occur, you’ll receive immediate signals that help you control the narrative, respond faster, and even capitalize on viral opportunities.
In today’s unpredictable digital world, an alert-driven approach is not optional, it’s essential. With BrandMentions, you gain the awareness and agility needed to protect your brand reputation in real time.