A Spike Alert is an intelligent notification in BrandMentions that acts as your early warning system for viral conversations, emerging trends, and potential PR crises. Unlike regular alerts that notify you of every new mention, Spike Alerts only trigger when your brand’s conversation volume exceeds a normal level. This helps you identify unusual activity quickly and focus on what truly matters.
In brand monitoring, not all mentions are equally important. A single mention might not need your immediate attention, but a sudden increase in the number of mentions can indicate something significant. This is where Spike Alerts come in.
How to Enable Spike Alerts
Turning on Spike Alerts takes just a few seconds.
Go to the Alerts section in your BrandMentions dashboard.
Create a new alert or edit an existing one.
In the alert configuration window, find the option labeled Enable Spike Alert.
Check the box and click Save.
Once enabled, BrandMentions will monitor your project for sudden changes in mention volume and alert you whenever a spike occurs.
How Spike Alerts Work
Spike Alerts rely on a smart detection algorithm that monitors and analyzes your mention volume over time. Here is a simple explanation of how they work:
Baseline Calculation
BrandMentions continuously tracks your project’s normal mention volume. Over time, it learns what a “typical” day or hour looks like for your brand.
Deviation Detection
The system compares current activity against your baseline. When there is a statistically significant increase in mentions, it recognizes this as a spike.
Instant Notification
As soon as a spike is detected, BrandMentions sends a notification to your chosen channel, such as email or Slack, alerting you to investigate the surge in conversation.
Why Spike Alerts Are Important
Spike Alerts are a key part of an effective brand monitoring strategy. They help you stay informed, minimize risk, and seize opportunities in real time.
Benefit | Description |
Cut Through the Noise | In a fast-paced online world, it’s easy to get overwhelmed by constant alerts. Spike Alerts notify you only when something unusual and important happens, helping you focus on high-impact events. |
Early Crisis Detection | A sudden increase in negative mentions can be the first sign of a potential PR issue. Spike Alerts provide early warning so you can respond before the situation escalates. |
Identify Viral Opportunities | A spike in mentions might also mean something positive, such as a viral post or influencer mention. Spike Alerts help you catch these opportunities and amplify them. |
Fully Automated Monitoring | Spike Alerts work automatically in the background. Once enabled, BrandMentions continuously scans for unusual activity and alerts you 24/7 without manual effort. |
Why You Should Use Spike Alerts
By adding Spike Alerts to your alert setup, you gain an extra layer of intelligent monitoring that works for you automatically. Whether it’s a potential crisis, a viral post, or a trending discussion, Spike Alerts ensure that you are the first to know and the fastest to act.
This makes BrandMentions Spike Alerts one of the most powerful tools for proactive, real-time brand reputation management.