This is where the reports feature in BrandMentions becomes an essential tool. Reports help you move beyond static snapshots and start building a dynamic narrative of your brand’s journey. By tracking your key metrics across weeks, months, or even years, BrandMentions reports allow you to uncover insights, demonstrate ROI, and make smarter, data-driven decisions for the future.
Key Features for Tracking Performance Over Time
BrandMentions reports include several built-in features that make it easy to monitor your brand’s progress and trends over extended periods.
Feature | How It Helps with Performance Tracking |
Customizable Date Ranges | Choose from predefined periods (such as “Last 30 Days” or “Last 90 Days”) or set your own custom range to analyze specific events, like a campaign or product launch. This flexibility allows you to isolate and measure performance for any chosen timeframe. |
Comparison Periods | Add comparison periods to your reports to measure changes over time. For example, compare this month with the previous month or this quarter with the same period last year. This feature helps you visualize growth, identify seasonal trends, and measure improvement. |
Trended Data Visualizations | Reports include graphs and charts that show how your key metrics evolve. The Volume of Mentions chart, for instance, highlights fluctuations in brand conversation over time, helping you see whether your visibility is increasing or declining. |
Scheduled, Recurring Reports | Automate your performance tracking by scheduling reports to be delivered weekly or monthly. This creates a continuous record of your brand’s progress, making it easy to identify emerging changes or long-term shifts. |
Using Reports to Answer Key Performance Questions
By combining these features, BrandMentions reports allow you to answer some of the most critical questions about your brand’s growth and visibility:
Is our brand awareness increasing?
Track the Volume of Mentions over time to see whether conversations about your brand are growing month by month.
How did our latest campaign perform?
Create a report for your campaign period and compare it with the previous timeframe to measure lift in mentions, engagement, and sentiment.
Are we gaining ground on competitors?
Use reports from your competitor projects to monitor their share of voice alongside yours and see whether your brand is closing the gap.
With BrandMentions reports, you can visualize performance trends, evaluate marketing effectiveness, and clearly communicate results to stakeholders all while building a long-term record of your brand’s digital footprint.
Tracking your brand over time helps you move beyond short-term insights to a strategic, data-driven understanding of your brand’s health and growth.