Yes. In BrandMentions, you can filter any report to include only specific keywords, sources, sentiments, languages, or countries. This helps you turn a large volume of mentions into a focused, actionable report for a specific product, campaign, region, or team.
How to filter a report in BrandMentions
Follow these steps to filter a report so it includes only the mentions you care about:
Open the Report Builder
Go to Reports in your BrandMentions account.
Either create a new report or edit an existing report to open the Report Builder.
Go to Data Configuration
In the report builder interface, look for the “Data Configuration” section.
This is where you control what data is included in the report.
Change from “All Mentions” to filtered data
By default, the report includes All Mentions from your project.
Click on “All Mentions” (or the equivalent data type selector) to open the filter options.
Apply your filters
In the reports section you don’t create new filters but instead, you use the filters you’ve already created and saved in the Mentions feed or Analytics sections. Choose one or more filters that you've previously created, depending on your objective.
Save and generate your report
After applying the desired filters, save the configuration.
Generate or refresh the report to see only the mentions that match your filters.
What you can filter in BrandMentions reports
When you build or edit a report, you simply apply existing saved filters to narrow down the data. Depending on how your filters are defined, you can focus on:
Keywords - Show only mentions that match one or more tracked keywords (e.g., a product name, brand name, or campaign hashtag).
Sources - Limit the report to specific sources, such as:
News sites and blogs
Social media platforms
Web/other online sources
Sentiment - Focus on mentions with:
Positive sentiment
Neutral sentiment
Negative sentiment (e.g., for crisis monitoring)
Language - Include only mentions written in specific languages.
Country - Restrict mentions to one or more countries/markets.
You can combine these filters to create highly targeted, segment-specific reports.
Practical examples of filtered reports
Here are some common ways BrandMentions users filter their reports:
1. Product-specific reporting
Goal: Each product team sees only mentions about their product.
Filter setup:
Filter by Keywords: select the keywords associated with that product.
Result: A focused report showing mentions, sentiment, and trends for one product only.
2. Campaign performance review
Goal: Measure the impact of a marketing campaign or hashtag.
Filter setup:
Filter by Keyword: campaign name or campaign hashtag.
Result: A campaign report showing mentions, reach, and sentiment directly tied to that campaign.
3. PR & media coverage tracking
Goal: Give the PR team a report with only media coverage.
Filter setup:
Filter by Sources: news sites, online magazines, blogs.
Result: A PR-focused report with press mentions, without social media noise.
4. Regional marketing analysis
Goal: Compare performance across regions or support local teams.
Filter setup:
Filter by Country and/or Language.
Result: Separate reports for each key market (e.g., US, UK, Germany), making it easy to compare performance.