In BrandMentions, branded (white-labeled) reports let you replace BrandMentions’ visual identity with your own logo and colors. Instead of looking like a generic export from a third-party tool, every PDF report looks like it was designed and produced by your organization.
For both agencies and in-house teams, this turns a report from a simple data dump into a brand asset that supports trust, recognition, and perceived value.
Key benefits of branded BrandMentions reports
1. Enhanced professionalism
For agencies
Reports look like part of your own reporting suite, not just a tool export.
Clients see a polished, consistent document that reflects your expertise and investment in quality.
This can strengthen your position as a strategic partner, not just an execution vendor.
For in-house teams
Branded reports look more polished in leadership meetings and board reviews.
They show that your team treats reporting as a serious, professional discipline, not an afterthought.
This supports the perception that marketing is organized, data-driven, and mature.
2. Stronger brand recognition
For agencies
Every report you send carries your logo, colors, and style, keeping your agency top of mind.
Regular exposure to your branding reinforces your identity and positioning with clients.
For in-house teams
Using the same visual identity across presentations, dashboards, and reports creates a cohesive internal brand.
This consistency supports a stronger company culture and reinforces shared ownership of results.
3. Higher client and stakeholder trust
For agencies
Branded reports create a seamless experience clients don’t have to think about which tool produced the data.
Insights feel like a direct output of your process and expertise, not just a platform export.
This can increase confidence in your recommendations and strategic guidance.
For in-house teams
Leaders are more likely to trust and act on data that’s presented in a clean, consistent, branded format.
A professional report signals that the underlying analysis is reliable and worth their time.
4. Competitive and internal differentiation
For agencies
A white-labeled reporting solution is a tangible differentiator in pitches and renewals.
While competitors may send unbranded or tool-branded PDFs, you deliver a custom, agency-branded reporting experience.
This can be framed as part of a premium service tier or “client portal” experience.
For in-house teams
While you’re not competing for clients, you are competing for attention, budget, and influence inside the organization.
Branded, professional reports help your team stand out as a strategic, insight-driven partner to the rest of the business.
Why branded reports matter
Branded reports in BrandMentions are about more than design:
They shape how your work is perceived.
They reinforce your professionalism and reliability.
They keep your brand front and center every time results are shared.
By taking a few minutes to configure white-label settings in BrandMentions, you ensure that every report you send is not only data-rich, but also on-brand, impressive, and aligned with how you want your agency or team to be seen.