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What Are Brandmentions’ AI-Powered Features?

Updated over a month ago

BrandMentions includes several AI powered features that help you turn raw mentions into clear, actionable insights. Instead of reading every single mention, you can rely on AI models that summarize, classify, and highlight what matters most for your brand.

These features are built to:

  • Save time by automating manual analysis

  • Surface patterns and trends you might miss

  • Help you understand sentiment, emotion, and context at a glance

  • Support better, faster, data driven decisions

Below is an overview of most popular AI features and how it helps you in BrandMentions.

AI Assistant

The AI Assistant is your conversational research assistant inside BrandMentions.

Go to the AI Assistant

  • Ask questions in natural language (for example: "What were the main complaints about our product this week?").

  • Get instant, data driven answers based on your monitored mentions.

  • Explore your own brand, your competitors, or your entire industry with simple questions.

You can think of it as having a data analyst available at any time, ready to explain what is happening in your online conversations.

AI Analysis of Reports and Charts

AI Analysis takes your dashboards, charts, and reports and turns them into clear written insights.

Run AI Analysis

With a single click, the AI can:

  • Summarize key trends for a selected time period

  • Highlight spikes or drops in mentions and explain what might have caused them

  • Point out anomalies, unusual patterns, or emerging topics

This helps you quickly understand the story behind your data, without manually interpreting every chart.

AI Suggested Keywords

Finding the right keywords is essential for accurate social listening and brand monitoring. AI Suggested Keywords helps you expand and improve your keyword setup.

BrandMentions AI can:

  • Analyze your existing tracked keywords

  • Suggest related brand names, product names, hashtags, and common misspellings

  • Recommend new topics and phrases that appear often in your mentions

This increases coverage, helps you discover new conversations, and ensures you do not miss important mentions.

Emotion and Tone Detection

Emotion and Tone Detection goes beyond simple positive, negative, or neutral sentiment.

BrandMentions AI can:

  • Detect emotions such as joy, anger, frustration, excitement, or disappointment

  • Recognize tone, for example sarcastic, enthusiastic, critical, or supportive

  • Provide a more nuanced view of how people feel about your brand or campaign

This deeper layer of understanding helps you react appropriately, fine tune messaging, and identify potential crises earlier.

AI Powered Automation

BrandMentions uses AI to automate many repetitive tasks in your workflow.

Examples include:

  • Identifying trending topics and themes in your mentions

  • Highlighting important or influential mentions so you can prioritize replies

  • Suggesting optimal moments to act or engage, based on activity and patterns

By automating these steps, you gain more time for strategic work, creative campaigns, and relationship building with your audience.

Why use AI in BrandMentions?

When you integrate these AI features into your daily workflow, you move from simple data collection to insight driven decision making.

You can:

  • Monitor more sources with less manual effort

  • Understand context and sentiment faster

  • React sooner to opportunities and risks

  • Build reports that are easier to explain to your team and stakeholders

AI does not replace your expertise. Instead, it amplifies it, so you can focus on what brings the most value to your brand.

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