BrandMentions is built on a simple idea: AI should support your work, not replace it. Artificial Intelligence is very good at reading large volumes of data, spotting patterns, and summarizing conversations. Humans are very good at context, strategy, creativity, and judgment.
The real power appears when you combine both.
This approach is often called augmented intelligence. In BrandMentions, AI handles the heavy lifting, while you stay in control of the decisions.
What augmented intelligence means in BrandMentions
Augmented intelligence in BrandMentions means:
AI finds and explains what is happening in your mentions.
You decide what it means for your brand and what to do next.
The platform makes it easy to move from AI insights to human decisions.
You do not have to choose between "AI only" or "manual only". Instead, you use AI as an accelerator for your own expertise.
How BrandMentions helps AI and humans work together
Below are the main ways BrandMentions is designed to connect AI insights with human judgment.
1. AI as a starting point, not the final answer
BrandMentions AI features, such as AI Assistant and AI Analysis, are designed to give you a strong starting point.
AI helps you:
Quickly highlight trends, spikes, and irregularities in your data.
Summarize large volumes of mentions into key themes.
Suggest potential explanations or angles to investigate.
You then:
Add context from your campaigns, product changes, or market events.
Decide which insights truly matter for your goals.
Refine the narrative for stakeholders and teams.
AI speeds up discovery. You keep ownership of the conclusions.
2. A conversational and interactive AI Assistant
The AI Assistant is not a static report generator. It is a conversational partner that you can interact with in real time.
You can:
Ask questions in plain language, for example:
"Why did negative sentiment grow this week?"
"What are people praising most about our new feature?"
Ask follow up questions if the first answer is too broad or too narrow.
Refine your query, switch focus, or go deeper into a specific topic.
This keeps you in control. You tell the AI what you care about, and it adapts to your line of thinking.
3. Full visibility into the data behind AI insights
BrandMentions encourages you to validate every AI insight.
Inside the platform you can:
Click through from summaries to the actual mentions that support them.
Read the original posts, comments, or articles that influence the AI output.
Check if the examples match your understanding of the situation.
This way, AI is never a "black box". You always have the option to double check how it reached a conclusion.
4. Human in the loop feedback
BrandMentions treats your feedback as an important part of improving AI accuracy.
You can:
Mark insights that feel correct or useful.
Flag outputs that seem off, incomplete, or out of context.
Adjust your monitoring setup based on what you learn.
Over time, this human in the loop feedback helps the system become more aligned with your brand, your tone, and your priorities.
5. Focus on actionable insights, not just information
AI in BrandMentions is designed to help answer the question "So what?", not just "What happened?".
AI can:
Highlight risks, for example a spike in negative mentions or a growing complaint theme.
Surface opportunities, for example rising interest in a new product use case.
Show where engagement is strong, or where it drops off.
You then decide:
What actions to take in customer support, communication, or product.
Which campaigns to launch or adjust.
How to respond publicly or internally.
AI shines at summarizing and prioritizing. You shine at turning those insights into real world action.
Why this partnership matters
By combining AI and human expertise in BrandMentions you get:
The speed and scale of AI for reading and summarizing conversations.
The context and judgment of your team for strategy and decisions.
A monitoring process that is both efficient and deeply insightful.
This partnership helps you move faster, stay closer to your audience, and make smarter, data informed decisions without losing the human touch that makes your brand unique.