The BrandMentions AI Assistant can answer a wide variety of questions about your brand, your competitors, and your industry. You can treat it like a smart, data aware teammate that reads all your mentions and reports, then explains what is happening in clear language.
Main categories of questions you can ask the AI Assistant
You can combine these categories or move between them in a single conversation. The AI Assistant is built to handle follow ups and deeper questions.
1. High level strategic questions
Use these questions when you want a big picture view of your brand performance and priorities.
What these questions are good for
Understanding where your brand stands right now
Identifying key opportunities, risks, and focus areas
Getting a quick starting point for your strategy discussions
Example questions
"What are the top 5 actions our brand should take based on recent data?"
"What are our biggest opportunities and threats right now?"
"How can we improve our brand reputation based on the latest mentions?"
"What should I focus on this month to strengthen our brand perception?"
2. Sentiment and perception questions
These questions help you understand how people feel about your brand and why.
What these questions are good for
Exploring positive and negative sentiment drivers
Finding common complaints and praise
Identifying issues that could impact loyalty or reputation
Example questions
"What drives our positive and negative sentiment?"
"What are the most common complaints about our brand?"
"Can you show me examples of our most positive mentions?"
"What do customers appreciate most about our customer service?"
"What are the main reasons people are dissatisfied with our product?"
3. Trend and spike analysis questions
Use these questions when you want to understand how conversations change over time.
What these questions are good for
Spotting spikes in mentions and understanding what triggered them
Discovering new topics, hashtags, or themes
Tracking how conversations evolve around your brand or industry
Example questions
"Were there any big spikes in our mentions last month?"
"What caused the biggest spike in mentions in the last 30 days?"
"What are the most talked about topics related to our industry right now?"
"Are there any emerging trends we should be aware of?"
"How has conversation about our brand changed compared to last quarter?"
4. Competitive analysis questions
Ask these questions when you want to compare your brand with competitors.
What these questions are good for
Understanding your position in the market
Seeing how competitors are perceived
Identifying gaps and differentiators
Example questions
"How does our share of voice compare to our main competitors?"
"What are our competitors biggest strengths and weaknesses based on mentions?"
"What are the key themes in our competitors mentions?"
"How does sentiment about our brand compare with sentiment about competitor X?"
"What are people praising our competitors for that we are not offering yet?"
5. Content and campaign performance questions
These questions help you measure the impact of your content, launches, and campaigns.
What these questions are good for
Understanding how campaigns performed across channels
Measuring the reaction to product launches or announcements
Finding your best performing content and formats
Example questions
"How did our latest product launch perform on social media?"
"What was the sentiment around our latest marketing campaign?"
"What are our most engaging pieces of content this month?"
"Which campaign generated the most positive mentions?"
"How did people react to our Black Friday offer compared to last year?"
6. Customer experience and support questions
You can also ask questions focused on customer experience, service quality, and specific touchpoints.
What these questions are good for
Finding recurring service issues
Understanding expectations and frustrations
Identifying quick wins to improve customer experience
Example questions
"What are people saying about our customer support?"
"What are the most common issues customers mention about delivery?"
"Summarize feedback related to our onboarding process."
"What changes would most improve our customer experience, based on recent mentions?"
When you learn how to ask effective questions, the BrandMentions AI Assistant becomes more than a simple Q and A tool. It becomes a proactive research partner. You stay in control of the conversation. The AI Assistant brings together your BrandMentions data and your questions, so you can focus on what really matters for your brand.