BrandMentions AI insights are not just “nice to know”. They can directly power better campaigns, smarter PR, and stronger reputation management, if you plug them into your daily workflow.
Think of a simple loop:
Discover with AI
Analyze with your expertise
Act in your marketing and PR work
Measure with analytics
Repeat this loop and your work stays continuously data driven.
Step 1: Discover with AI
Use BrandMentions AI features to find what matters:
AI Assistant for questions like:
“What are the most common questions people ask about our brand?”
“What topics get the most engagement around our industry?”
AI Analysis for:
Main themes and topics
Sentiment and emotion drivers
Spikes, anomalies, and key influencers
This gives you a live picture of your audience, your campaigns, and your competitors.
Step 2: Analyze with your expertise
AI tells you what is happening. You decide why it matters.
Ask yourself:
Does this insight support or contradict our current strategy?
Is this a risk, an opportunity, or simple noise?
Which team should care most: marketing, PR, product, or support?
Turn AI outputs into clear findings, for example:
“People are confused about pricing details.”
“Our latest campaign is praised for tone, but not driving intent.”
“Competitor X is getting credit for features we also have.”
Step 3: Act in your marketing and PR workflows
Here is how to plug AI insights into real work.
Content and social strategy
Use AI insights on common questions and topics to create:
Blog posts and landing pages
FAQ content and help center articles
Social posts that answer real user questions
PR and outreach
Use AI to find journalists, influencers, and outlets that shape the conversation.
Pitch stories and angles based on trending topics and data from BrandMentions.
Crisis and reputation
Use emotion and tone insights to spot spikes in anger or frustration.
Craft PR statements, social responses, and FAQs that address real concerns.
Campaign planning
Analyze past campaigns with AI to see what worked and what failed.
Use those learnings to shape timing, channels, and messages for the next campaign.
Step 4: Measure with analytics and repeat
After you act:
Use standard analytics in BrandMentions to track:
Mentions volume
Sentiment and emotion changes
Channel performance and share of voice
Run AI Analysis again to see if:
Complaints decreased
Positive themes grew
Your topics and campaigns show up more often
Close the loop, then start a new cycle with fresh AI insights.
By consistently running Discover → Analyze → Act → Measure, AI insights become a natural, reliable part of your marketing and PR workflow, not an occasional extra.