BrandMentions AI insights are a great shortcut for understanding your data, but they should be treated as a starting point, not a final answer.
A simple rule works best: trust, but verify.
Use AI to find patterns quickly, then confirm those patterns with your own checks.
Techniques to validate AI insights in BrandMentions
1. Drill down into the underlying mentions
What to do
When AI says something like “negative sentiment spiked last week”:
Click through to the mentions that support this insight.
Read several examples from different sources and channels.
2. Look for corroborating evidence
What to do
Do not rely on a single insight in isolation.
Check other parts of BrandMentions, for example:
Analytics charts for mentions over time or sentiment over time
Source breakdowns or location reports
3. Use your own contextual knowledge
What to do
Ask yourself:
Does this insight make sense given what I know about:
Recent campaigns or launches
Product changes
News, seasonality, or events in my industry
Is there any obvious reason the AI might be confused, for example similar brand names or mixed languages?
4. Ask the AI follow up questions
What to do
Use the AI Assistant to challenge or clarify its own claims:
“Can you show me sample mentions that support this conclusion?”
“Which channels contribute most to this spike?”
“Split this insight by country or source.”
5. Compare with standard analytics
What to do
Compare AI insights with your standard analytics dashboard:
Mentions volume
Sentiment scores
Share of voice
Channel or location breakdowns
Why validation matters
Making validation part of your workflow helps you:
Ensure accuracy
AI is usually very good, but it can still misread context, sarcasm, or edge cases.
Understand context
AI highlights patterns. Only you can fully understand how they fit into your brand, campaigns, and market.
Build trust in the tool
The more often you validate, the better you learn where AI shines and where you need extra care.
By regularly drilling into data, cross checking with analytics, and using your own judgment, you create a healthy trust, but verify loop.
This leads to:
More reliable decisions
Stronger strategies
Greater confidence in both your data and your use of AI inside BrandMentions.