BrandMentions works with several popular tools so you can send your brand monitoring data exactly where your team needs it. You can connect BrandMentions with Slack, Zapier, webhooks, and the BrandMentions API to build powerful, automated workflows.
Overview of BrandMentions integrations
BrandMentions supports the following key integration types:
Slack integration
Zapier integration
Webhooks
BrandMentions API
Each option covers a different level of technical complexity, from no code to fully custom development.
Slack integration
The Slack integration sends real time mention notifications directly into your Slack workspace. This helps your team:
See new mentions as soon as they appear
React quickly to crises or negative feedback
Stay aligned on brand conversations without leaving Slack
Typical use cases
Send all new mentions for a specific project to a dedicated Slack channel
Notify a team channel only when mentions have a negative sentiment
Share important mentions with support, social media, or PR teams
Benefits
Faster reaction time to important conversations
Better collaboration between teams
Less context switching between tools
Zapier integration
Zapier connects BrandMentions with thousands of other apps without code. You can build automations called Zaps that trigger when a new mention appears in BrandMentions.
Examples of Zaps you can create
Add a new row in Google Sheets for every new mention
Create a task in Asana, Trello, or ClickUp when a negative mention is detected
Send a notification email or Slack message for high priority mentions
Add contacts or companies to your CRM when certain brand or product mentions appear
Benefits
No developer needed
Easy to build and modify workflows
Connect BrandMentions to many tools your team already uses
Webhooks are an advanced integration option for real time data delivery. A webhook sends mention data from BrandMentions to any system that can receive HTTP POST requests.
This is ideal if you need more control and already have internal tools or dashboards.
What you can do with webhooks
Push new mentions into your internal reporting system
Feed brand data into a custom analytics dashboard
Trigger internal alerts or workflows in your own applications
Who webhooks are for
Technical teams
Developers who want custom behavior
Companies with existing internal systems that must consume BrandMentions data
The BrandMentions API is the most flexible integration method. It allows developers to access BrandMentions data programmatically and build fully custom solutions.
Using the API you can:
Retrieve mentions, analytics, and influencer data
Integrate BrandMentions data in your own software or platform
Build custom dashboards, client reports, or internal tools
Combine BrandMentions data with other data sources in your data warehouse
Who the API is for
Development teams and technical users
Agencies that want to embed BrandMentions data in client portals
Product teams that want to integrate brand monitoring directly into their own SaaS tool
Choosing the right integration
Here is a quick way to decide which integration type is right for you:
Use Slack integration if you want mention alerts directly in your team chat.
Use Zapier if you want no code automation between BrandMentions and other popular tools.
Use Webhooks if you have developers and need real time mention data in your own systems.
Use the BrandMentions API if you want maximum flexibility and deep custom integrations.
By choosing the integration that fits your stack and technical level, you can turn BrandMentions into a powerful, connected hub for all your brand monitoring activities.