You can connect BrandMentions with other tools to create a more efficient and automated brand monitoring workflow.
Whether you want to send real time alerts to your team, build custom reports, or enrich your CRM with social data, BrandMentions gives you multiple ways to integrate with your existing stack.
Overview of integration methods
You can connect BrandMentions to other tools in three main ways:
Native integrations like Slack
No code workflows using an iPaaS such as Zapier
Custom integrations using the BrandMentions API
Choose the one that matches your goals and technical level.
1. Slack integration
Native integrations are the easiest way to start. They are built directly into BrandMentions and require only a few clicks to configure.
The most popular native integration is Slack.
What you can do with the Slack integration
Receive real time mention alerts directly in one or more Slack channels
Notify different teams about specific types of mentions
For example: send negative mentions to a support channel
Keep everyone aligned on brand conversations without leaving Slack
How to set up the Slack integration
Log in to your BrandMentions account.
Go to the Integrations section in your account settings.
Find the Slack integration and click Add Slack Channel.
Follow the on screen instructions to authorize BrandMentions to connect with your Slack workspace.
Configure your alert settings
Choose which projects or keywords should trigger alerts
Select the Slack channels that should receive those alerts
Optionally filter by sentiment or other criteria if available
Once you save your settings, new mentions that match your filters will start appearing automatically in the selected Slack channels.
2. Using an iPaaS tool such as Zapier
If you want to connect BrandMentions with many different tools at once, or automate more complex workflows, an Integration Platform as a Service (iPaaS) is a great option.
Zapier is one of the most popular iPaaS tools that works well with BrandMentions.
What you can do with Zapier
You can create automated workflows called Zaps. A Zap has:
A trigger in BrandMentions
One or more actions in other tools
Example ideas:
Add a new row to Google Sheets for every new mention
Create a task in Asana, Trello, or ClickUp for negative mentions
Send a notification email for high priority mentions
Add a contact to your CRM when a mention matches specific criteria
How to connect BrandMentions with Zapier
Create or log in to your Zapier account.
In Zapier, create a new Zap and choose Webhooks by Zapier as the trigger app.
Zapier will generate a unique webhook URL. Copy this URL.
In BrandMentions, use this webhook URL as the callback URL when setting up a project or alert that supports webhooks.
This tells BrandMentions where to send mention data.
Go back to Zapier and configure the action that should happen in your other tool
For example: create a row in Google Sheets, send an email, or create a task.
Once everything is set, every new mention that matches your alert conditions will trigger the Zap and run your chosen actions.
3. Using the BrandMentions API
For maximum flexibility and highly customized integrations, you can use the BrandMentions API.
The API lets developers access BrandMentions data programmatically and connect it with other systems.
What you can do with the API
With API access, you can:
Fetch mentions, analytics, and influencer data
Build custom dashboards and internal reporting tools
Combine BrandMentions data with data from other platforms in your data warehouse
Integrate BrandMentions directly into your own SaaS product or client portal
This method requires a higher level of technical skill, but it offers the most control and customization. You can find everything you need to know about the BrandMentions API within this documentation articles.
Choosing the right method
Here is a quick comparison to help you decide:
Method | Best for | Technical skill required |
Native integrations | Simple, real time alerts in tools like Slack | Low |
iPaaS (Zapier) | Automating workflows with many different web applications | Low to medium |
API | Custom apps, dashboards, and advanced system integrations | High |
By selecting the method that fits your team and infrastructure, you can build a connected ecosystem that saves time, reduces manual work, and gives you deeper insight into your brand’s online presence.