Your weekly AI Digest is more than just a data export; it is a narrative intelligence report. Instead of forcing you to sift through spreadsheets, the AI Digest synthesizes your brand’s weekly activity into a structured story. Delivered directly to your inbox, it spotlights the "why" behind your metrics so you can make informed decisions in minutes.
Structure of the AI Digest Report
Each AI Digest email is structured to be easily scannable while providing sufficient detail for a comprehensive weekly update. While the exact content may vary based on your data, most reports include the following key sections.
1. The Executive Narrative (Top-Level Summary)
The report opens with a Human-Language Summary. This is the core of the AI Digest. Rather than showing you raw numbers first, the AI explains the week’s events in plain English.
The Story of the Week: A concise paragraph summarizing the overarching theme of your brand mentions.
Performance Snapshot: Brief mentions of whether volume or sentiment improved or declined, and the primary reason for that change (e.g., "A viral post on X drove a 20% spike in reach").
2.Narrative Highlights & Trend Analysis
This section breaks the week down into specific "Chapters" or bulleted insights. The AI identifies the specific events that shaped your brand’s digital presence:
Sentiment Drivers: A look at the specific conversations fueling positive or negative buzz.
Topic Clusters: The AI groups mentions into themes, showing you what people are actually talking about (e.g., "Product Reliability," "Customer Support," or "New Launch Excitement").
Emerging Signals: Identification of new trends or mentions from high-authority sources that moved the needle.
3. Vital Signs (Visual Metrics & Comparisons)
To ground the narrative in data, the AI Digest provides a clean, visual breakdown of your Key Performance Indicators (KPIs). Each metric includes a comparison indicator (e.g., +15%) against the previous period.
Mentions & Reach: Total volume of conversation and the potential size of the audience reached.
Interactions: The total engagement (likes, shares, comments) your brand generated.
Sentiment Score: A color-coded breakdown (Positive, Neutral, Negative) showing the "mood" of the conversation.
4. Top Mentions: The Narrative Shapers
The report concludes with a curated list of the most impactful mentions. These are not just the most recent posts, but the ones that had the greatest influence on your brand's reach and sentiment.
Why they matter: Each top mention is selected based on its engagement and the authority of the source.
Direct Links: Click directly from the email to the original source to engage with the content or respond to the author.
How to Leverage Your AI Digest
The 2-Minute Briefing: Read the Executive Narrative on Monday morning to be fully briefed for your team meetings without ever opening a dashboard.
Identify "Silent" Risks: Use the Sentiment Drivers to catch a rising negative trend before it becomes a crisis.
Stakeholder Reporting: The AI Digest is designed to be "Forward-Ready." Send the digest directly to clients or executives as a polished, professional weekly update.
Strategy Calibration: Use the Topic Clusters to see if your marketing efforts are actually shifting the conversation toward the topics you want to be known for.
By focusing on the narrative first, the AI Digest ensures you don't just see the data, you understand the story.