The AI Digest is a powerful tool for automated brand monitoring, but a few best practices can help you unlock its full potential. By optimizing your project setup and knowing how to act on the insights you receive, you can transform your weekly digest from a simple report into a strategic asset. This guide provides tips and best practices for getting the most value from your AI Digest.
1. Optimize Your Project Setup for High-Quality Insights
The quality of your AI Digest depends directly on the quality of the data it analyzes. A well-configured project ensures that the insights you receive are relevant, accurate, and free of noise.
• Refine Your Keywords: Use specific and targeted keywords to capture relevant mentions. Avoid overly broad terms that may pull in irrelevant conversations. Use BrandMentions’ keyword rules (e.g., required keywords, excluded keywords) to fine-tune your data collection.
• Configure Your Sources: Ensure you are monitoring the sources that matter most to your brand. If certain websites or social media accounts are particularly important, make sure they are included in your project settings.
• Set the Right Languages: Double-check that your project is configured to track mentions in all relevant languages. This ensures your AI Digest provides a comprehensive view of your global brand presence.
A clean data set is the foundation of intelligent analysis. Time spent refining your project setup will pay dividends in the quality of your weekly digests.
2. Combine AI Insights with Human Expertise
The AI Digest is designed to be a smart assistant, not a replacement for your professional judgment. Use the insights as a starting point for deeper analysis and strategic decision-making.
• Validate Important Findings: If the digest highlights a surprising trend or a significant shift in sentiment, take a few minutes to review the underlying mentions in the BrandMentions app. This helps you understand the context and confirm the AI’s interpretation.
• Add Your Context: The AI understands language, but you understand your brand’s history, industry, and competitive landscape. Layer your unique knowledge on top of the AI’s findings to develop a complete picture.
• Look for the “Why”: The digest tells you what happened. Use your expertise to explore why it happened. Was there a recent product launch, marketing campaign, or news event that influenced the conversation?
3. Integrate the Digest into Your Weekly Workflow
To maximize the value of your AI Digest, make it a consistent part of your team’s routine.
Workflow Integration Tip | Description |
Schedule a Weekly Review | Dedicate a short time slot each week (e.g., Monday morning) to review the digest as a team. Discuss key findings and decide on any necessary actions. |
Share with Stakeholders | Forward the digest to executives, sales teams, or other departments. The clear, concise format makes it an ideal tool for keeping the wider organization informed. |
Track Performance Over Time | Archive your weekly digests in a dedicated folder. Reviewing them periodically can help you identify long-term trends and measure the impact of your marketing and PR efforts. |
Use as a Springboard for Action | If the digest uncovers a wave of positive mentions, share them on your social channels. If it identifies a recurring customer issue, pass it on to your support or product team. |
4. Provide Feedback to Improve AI Performance
While not a direct feature of the AI Digest itself, you can help improve the underlying AI by using other features in BrandMentions. For example, manually correcting the sentiment of a mention helps the system learn and refine its accuracy over time. A more accurate sentiment analysis engine leads to more reliable AI Digests.
By following these best practices, you can ensure your AI Digest is a valuable and strategic component of your brand monitoring toolkit, providing actionable intelligence that helps you make smarter, more informed decisions.