How Do I Compare Different Time Periods for the Same Project?

The Compare time periods option helps you explore these questions by comparing the same project across two date ranges. Choose Analytics to measure changes in performance or Demographics to understand changes in audience composition.

Use this comparison for regular reporting, campaign reviews, or exploring what changed before and after a launch.

From the main menu, open Comparison to access the comparison setup.

Under Choose your perspective, select the type of comparison you want:

Under How would you like to compare?, select Compare time periods.

This option compares the same project across two periods using your selected perspective.

Select the project you want to analyze, then choose the two date ranges.

For example, compare:

We recommend you to use periods of equal length when comparing totals such as mentions and interactions.

Once you’ve selected your project and dates, use the button at the bottom of the setup to open the comparison.

Review the two periods side by side to identify changes in performance or audience composition.

For either perspective, click Get AI insights in the Summary section to generate an on-the-spot analysis of your comparison.

Get help interpreting differences between periods, identifying key takeaways, and deciding which patterns deserve a closer look without reviewing every chart manually.

Share your analytics or demographics comparison using the options at the top of the dashboard:

Start with the comparison summary to review mentions, reach, interactions, and positive and negative mentions across both periods. Percentage changes help you quickly identify increases and decreases.

Explore the individual charts to understand how activity developed. Review metrics together: fewer mentions can still generate greater reach or more engagement.

Compare positive, neutral, and negative sentiment, alongside emotions such as love, joy, surprise, anger, and sadness.

Review positive and negative mention trends to see how audience response changed. Consider both counts and proportions when interpreting the results.

Compare the distribution of mentions across media types, languages, and countries.

Discover whether conversations shifted toward social media, news, video, or discussions, and whether different markets became more prominent. Country shares are based on mentions with an identified location.

Start with the Audience Summary to compare the core audience profile across both periods.

Explore Who’s Talking to see whether the mix of people, brands and shops, media, and bots and spam has changed.

Compare estimated age distributions and gender composition. Identify whether particular age groups became more represented or the audience profile remained relatively consistent.

Compare how the people mentioning your project relate to it—from existing customers and prospects to affiliated individuals, press and reviewers, and observers.

Use this view to explore whether the conversation increasingly involves customers, potential buyers, or broader commentary.

Compare audience interests and estimated occupation, income, and education profiles.

These categories help you explore whether the audience represented in your mentions has changed around a campaign, launch, or other event.

Note: Demographics are aggregated estimates based on public signals and statistical modeling. No individual profiles are created, and coverage varies by project and metric. These comparisons describe audience composition

not project performance.

Choose Compare projects to review different brands, competitors, products, or campaigns side by side over the same period.

Select Analytics to compare their performance or Demographics to explore differences in their audiences.