Combining natural language processing, machine learning techniques and other advanced algorithms, BrandMentions can automatically determine whether a piece of writing is positive, negative or neutral.

BrandMentions automatically assigns a sentiment to each collected data. The sentiments can be positive, negative, neutral and unknown.

You can view the sentiment at the bottom of the mentions, just like in the screenshot below.

Sentiment analysis helps business gauge public opinion, conduct nuanced market research, monitor brand and product reputation, or understand customer experiences.

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