Unlinked brand mentions are those types of mentions that do not provide a link back to your website. Check this blog post on How to turn unlinked mentions into links for tips and insights.
BrandMentions has a special section dedicated to unlinked mentions. This section is easy to spot as it’s highlighted on your main dashboard.
Another option to identify and manage unliked mentions is to use filters. Below you can see an example of unlinked mention found in the app; although the name of the website is mentioned (kayak.com), there is no hyperlink to it.