For a good monitoring of generic brands, we recommend you to fine-tune the monitored keywords. Go to Settings - Keywords to track.
We know how much of a struggle it is to monitor generic brands. For example, telecommunications corporation Orange, or the technology company Apple. Our own brand is made up of a generic name: Brand Mentions (also referred to as BrandMentions or brand mentions or even BM). Therefore, we know how difficult it is for generic brands to be monitored as we're facing this issue ourselves.
However, you can achieve excellent results by configuring the settings accurately.
For example, in our case, we can add "Brand Mentions" as a case-sensitive tracked keyword. It’s likely that people will mention our brand with capital letters, rather than the generic term. This approach ensures we capture mentions specifically related to our brand, "Brand Mentions," rather than the common phrase "brand mentions."
Additionally, you can include your brand's acronym (in our case, "BM"). This increases the likelihood of capturing accurate mentions of your brand, even if the name is somewhat generic.