The monitoring process is an automated one, and although is highly fine-tuned and uses a lot of advanced quality filtering, there might be cases when you’ll get mentions that seem irrelevant for your monitoring.

This happens because the tool tries to best match the keywords added for monitoring. If, for instance, you monitor a query that has a generic name (Orange, Apple, Anastasia Beverly Hills) the tool will offer all the results that can be found on this exact match. 

To avoid getting irrelevant results, fine-tune your monitoring process by excluding or adding additional keywords, from the Project Settings section. 

For example, if you want to track mentions from the brand Kylie Cosmetics, you can add at the required keywords section, terms that are related to the brand and for which you want to receive mentions for. In our case, you can add keywords like makeup, beauty, etc. Keep in mind that you’ll only receive the mentions that contain the required keywords as well.  

You can also exclude the name Kylie Jenner, so you won’t get any mentions about the brand founder, which is a highly mentioned public figure, but only about the brand itself. 

If you need help with the setup please contact us at and we will be happy to assist you in fine-tuning your monitoring.

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