As the name suggests, these types of alerts send you notifications as soon as there is an increase in your usual number of mentions in general or for a specific segment. Any sudden change in mention volume or social mention reach will be reported as it happens so you don’t have to be worried that you’re missing any single beat about your brand.
The great thing about spike alerts is the immediate notification you get when the number of mentions suddenly increases. This extra alert will be sent on top of all the other notifications you may already receive.
Some use cases for spike alerts would be: Crisis management, campaign engagement, viral tracking or competitor monitoring.