If you're starting a project from scratch

Log in within your account and click on Start your first project to begin tracking keywords.

Once you do so, a pop up similar with the one below will appear.

You can add here:

  • your brand name and most used variations of it
  • hashtags
  • your social accounts handles ( this will track both the mentions on the social account pages as well as the mentions from other people that tag you using that social account)
  • topics for industry analysis

For each tracked keyword, you have the possibility of performing the monitoring as:

  • exact match (we will track the keyword(s) exactly the way you've added it)
  • broad match (we will track your keyword(s), including synonyms, misspellings, and many other related variations, including mentions that don’t contain the exact keyword terms; this feature works great for topics tracking)
  • case sensitive (we will track the keyword just the way you add it, keeping count of capital and lowercase letters)

You don't have to limit yourself at adding only one keyword. Add more keywords relevant to your brand or monitoring purposes.

If you want to add or edit keywords from an existing project

Go to Project Settings > Keywords to track.

Within this section you can add more keywords to track or you can add extra settings to your already monitored keywords.

You can track:

  • your brand name and most used variations of it
  • hashtags
  • your social accounts handles ( this will track both the mentions on the social account pages as well as the mentions from other people that tag you using that social account)
  • topics for industry analysis

You can edit a tracked keyword or delete an existing one. To do so, click on the edit or the "X" icon that you can find in line with the keyword.

For each tracked keyword, you can choose from one of these monitoring settings:

  • exact match (we will track the keyword(s) exactly the way you've added it)
  • broad match (we will track your keyword(s), including synonyms, misspellings, and many other related variations, including mentions that don’t contain the exact keyword terms; this feature works great for topics tracking)
  • case sensitive (we will track the keyword just the way you add it, keeping count of capital and lowercase letters)

You can fine- tune even more the analysis by using these two options:

  • Mentions must contain any of these words

Add word(s) that you want all your mentions, or only a set of it to contain. For instance you can add a word and associated with a monitored keyword. This way, only the mentions containing both your monitored keyword and the keyword added within this section will be reported.

For example, I am monitoring the keyword "cognitiveSEO". If I add within the must contain section the keyword "digital marketing", only the mentions containing both "cognitiveSEO" + "digital marketing" will be reported. If there is a mention containing the keyword "cognitiveSEO" only, and not "digital marketing" as well, it won't be reported.

You can add a keyword here:

- as an exact match or case sensitive

- related to a specific keyword or to all of the monitored one

- found anywhere in the context of the mention or within it's proximity.

  • Exclude mentions that contain any of these words

Here you can add word(s) that you don't want your mentions to contain. Once you add a keyword here, the mentions containing that keyword won't be reported, even if your main monitored keyword(s) is present within the mention.

For instance, you are monitoring the brand "cognitiveSEO" but you add within the exclude section the keyword "digital marketing". Even if there are mentions containing the keyword "cognitiveSEO", if they contain "digital marketing" as well, they won't be reported.

You can add a keyword here:

- as an exact match or case sensitive

- related to a specific keyword or to all of the monitored one

- found anywhere in the context of the mention or within it's proximity.

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