There are two sections where you can visualize your top influencers: Analytics section and Influencers section.
Analytics section
To see the top influencers who have mentioned your brand, navigate to the Analytics section and scroll until the Top Influencers by Voice Share chart. This area provides a ranked list of influential profiles mentioning your brand, showing the following details:
Influencer Name and Handle: Each influencer is listed with their name, social media handle, and follower count, offering a quick view of their reach.
Mentions Count: The number of times each influencer has mentioned your brand.
Voice Share: The percentage of total mentions attributed to each influencer, indicating their relative influence in brand discussions.
Sentiment Indicator: Mentions are color-coded by sentiment (Positive, Neutral, Negative) to quickly gauge the nature of their interactions.
Once you click on View all Influencers, you will get redirected to the Influencers area where you will see the whole list of influencers for all the social media profiles available.
When you click on the mention count of an influencer in the Top Influencers by Voice Share section, a detailed view of those mentions appears. You can see the full list in a pop-up or you can export the list directly from here.
2. Influencers section
The Influencers section provides a comprehensive view of the top influencers who have mentioned your brand. Here, you can view the complete list of people who have mentioned you, with options to sort and filter the list for more targeted insights.
Key columns in this table include:
Profile: The influencer's name and profile picture for easy identification.
Mentions: The total number of times each influencer has mentioned your brand.
Platform: The social media platform where the influencer is active.
Followers: The total follower count of each influencer, indicating their reach potential.
Performance: A score (out of 10) reflecting the impact and engagement level of the influencer's mentions.
Reach: An estimated number of people who may have seen the influencer's mentions.
Voice Share: The percentage of total brand mentions attributed to each influencer, highlighting their influence level in the conversation.
Additional features at the top include:
Excel Report: Allows you to download this influencer data in Excel format.
Update: Indicates the last date and time of Instagram data extraction, ensuring you have the latest insights.