Social listening is the process of tracking online conversations about your brand, industry, and competitors, then analyzing those insights to make smarter business decisions.
With BrandMentions, you can move beyond simple monitoring to truly understand your audience: who’s talking, what they care about, and how they feel about your brand.
How to Use BrandMentions for Social Listening
1. Track Every Conversation That Matters
Start by adding your brand name, products, competitors, or industry topics in your BrandMentions dashboard.
The platform scans the entire web, including social media, blogs, forums, and news sites, capturing every relevant mention in real time.
Pro Tip: Add common misspellings or related terms to ensure complete coverage.
2. Understand Audience Sentiment
Every mention is more than a data point. It is an opinion.
BrandMentions uses AI-powered sentiment analysis to classify each mention as positive, neutral, or negative, so you can instantly measure audience mood.
Use these insights to:
Detect potential PR problems early
Identify what your audience loves and celebrate it
Understand frustrations and fix them quickly
💡 Knowing how people feel helps you build trust and stronger relationships.
3. Discover Who Is Talking About You
Not all voices are equal.
BrandMentions identifies influencers, authors, and key voices driving conversations about your brand.
You can:
Find brand ambassadors
Build partnerships with influential creators or journalists
Engage directly with voices that shape opinions
Bonus Tip: Use author analytics to filter mentions by influence or audience reach.
4. Compare Your Brand to Competitors
Social listening is not only about your brand. It is also about your place in the market.
Use BrandMentions’ competitor tracking to benchmark your performance, analyze sentiment differences, and find content trends your audience responds to elsewhere.
Ask yourself:
What are my competitors doing well?
How does my audience sentiment compare?
What gaps can I fill to stand out?
🧠 Insight becomes advantage when you act on it.
5. Spot Trends and Audience Interests
By analyzing repeated topics, hashtags, and keywords, BrandMentions helps you identify emerging trends before they become mainstream.
You can:
Create content that matches audience interests
Build campaigns around trending themes
Stay ahead of market and industry changes
Example: If you notice an increase in conversations about sustainability, you can shape your next campaign around eco-friendly values.
6. Turn Data Into Stories With Reports
Data is only useful when it is easy to share and understand.
BrandMentions generates visual, easy-to-read reports that turn analytics into clear stories for your marketing, PR, or leadership teams.
You can:
Track campaign performance
Showcase growth in brand mentions
Prove ROI from your social listening efforts
📊 Clear data leads to confident decisions.
Real-World Use Cases
Here is how teams use BrandMentions every day for social listening:
PR Teams: Manage crises, control narratives, and measure reputation recovery.
Marketers: Find content ideas, boost engagement, and identify influencers.
Customer Experience Teams: Track satisfaction trends and spot product issues early.
Sales Teams: Discover potential leads and business opportunities by monitoring industry conversations and competitor mentions.
Product Teams: Gather feedback from real users to guide improvements, feature updates, and innovation.
Competitor Analysts: Track rival brands, analyze their sentiment trends, and uncover market gaps you can leverage.
Agency Teams: Monitor multiple clients efficiently, create branded reports, and demonstrate ROI through clear analytics.
Community Managers: Engage with customers in real time, strengthen relationships, and build trust through authentic interactions.
BrandMentions gives you the clarity and confidence to use social listening effectively helping you track every conversation, understand your audience’s real opinions, and respond in meaningful ways that build stronger connections.