BrandMentions gives you the tools to monitor, measure, and compare your competitors’ visibility, reputation, and engagement all in one powerful dashboard.
Whether you want to see who’s leading the conversation, how their audience reacts, or what strategies are driving their success, BrandMentions helps you uncover the full picture.
⚡ Gain Complete Visibility into Your Market
Competitor analysis with BrandMentions starts by tracking your competitors’ mentions across social media, news outlets, blogs, and forums.
You can monitor how frequently they are mentioned, what people are saying about them, and how that compares to your brand.
This real-time data helps you:
Identify your strongest and weakest competitors
Discover trending topics or campaigns in your industry
Understand what drives engagement for other brands
Every mention counts and knowing how your competitors perform helps you refine your strategy faster.
📊 Dive Deeper with the “Comparison” Section
BrandMentions includes a dedicated Comparison section, designed to give you a clear, head-to-head view of all key performance metrics.
In this section, you can compare:
Mention volume to see who dominates the conversation
Sentiment balance to measure audience perception
Reach and influence to identify which brand has the most online impact
Top sources and platforms where each competitor performs best
The Comparison dashboard transforms complex data into visual, easy-to-read charts that help you make quick, informed decisions.
Instead of guessing who is winning the digital race, you can see it in real time.
🧩 Identify Strengths, Weaknesses, and Opportunities
By analyzing how your competitors perform, you gain actionable insights such as:
Which campaigns resonate most with audiences
What kind of feedback customers are giving them
Where they are missing engagement opportunities
Which influencers or media outlets amplify their brand
Armed with these insights, you can craft smarter marketing messages, improve customer experience, and capture attention in areas your competitors are overlooking.
🔍 Measure Share of Voice and Market Impact
The Share of Voice metric in BrandMentions helps you see how much of the conversation belongs to you versus your competitors.
This gives you a clear sense of your brand visibility and market influence, allowing you to track progress over time.
Knowing your position helps you set clear goals for growth and strategy alignment.
💼 Turn Insights into Strategy
Competitor analysis is not just about observation it’s about action.
With BrandMentions, you can use the insights you gather to:
Refine your content and PR approach
Anticipate your competitors’ next move
Build campaigns that outperform industry leaders
Strengthen your reputation through data-backed decisions
BrandMentions gives you a competitive edge by turning online data into clear, strategic intelligence. Through real-time monitoring and the powerful Comparison section, you can analyze competitors head to head, discover what makes them stand out, and find the opportunities that will help your brand rise above the noise.