BrandMentions is not just a monitoring tool. It’s a lead-generation engine that helps you find people who are actively expressing interest, asking for recommendations, or searching for solutions you can provide.
By tracking the right keywords, analyzing sentiment, and engaging directly with authors, you can turn online mentions into qualified leads that convert.
This guide shows you exactly how to do it step by step inside BrandMentions.
🎯 Step 1: Identify Buying Intent Through Keywords
The key to generating quality leads starts with intent. Set up projects around the words your potential customers use when searching for or talking about products like yours.
Example keywords:
“Looking for a better [product type]”
“Best [industry] tool”
“Alternatives to [competitor name]”
How to do it in BrandMentions:
Go to Create New Project.
Add your brand, product terms, and intent-based keywords.
Include competitor names to find people comparing or complaining about them.
💡 Tip: Add question-style keywords (“Can anyone recommend…”) to catch warm leads asking for suggestions.
🔍 Step 2: Use Mentions to Discover Potential Customers
Once your project is live, BrandMentions collects every mention across social media, forums, blogs, and news sites.
You can easily:
Spot users actively looking for solutions in your category.
Find posts comparing brands in your industry.
Identify frustrated customers of competitors.
Example: “I’m tired of [Competitor]. Any suggestions for a better platform?”
That’s a lead in real time.
🧠 Step 3: Identify the Author of the Mention
Each mention in BrandMentions includes details about the author like their name, platform, and reach.
Open the mention in your dashboard.
Check the Author section to see who posted it.
Review their profile data, engagement history, and influence level.
This helps you determine whether the author fits your ideal customer profile.
A high-influence blogger or industry professional might be an excellent lead or even a future brand advocate.
👀 Author insights help you prioritize who to contact first.
🤝 Step 4: Connect With the Mention’s Author
Once you’ve identified a valuable author, connect directly.
Use the mention context to engage naturally:
Comment or reply on their post with helpful input.
Follow or DM them to offer support, information, or a personalized demo.
Build relationships, not cold pitches, start by adding value.
Example message:
“Hi [Name], I noticed your post about finding a better social monitoring tool. We’ve built BrandMentions to make that easier, would you like a quick walkthrough?”
💬 Social listening is most powerful when it leads to human connection.
📊 Step 5: Filter and Segment Leads
Use BrandMentions’ built-in filters to separate potential leads from general chatter.
Filter mentions by:
Sentiment: Identify negative mentions about competitors.
Source: Focus on platforms like Twitter, Reddit, or forums where outreach is easy.
Language or Location: Narrow your focus to your target market.
You can save these filters as custom segments for ongoing lead tracking.
🔔 Step 6: Set Up Alerts for New Opportunities
Real-time alerts let you react before competitors do.
How to set up alerts:
Go to your project’s Alerts section.
Choose the frequency (instant, daily, or weekly).
Select email or Slack delivery.
You’ll be instantly notified when new leads appear online, for example, someone asking for recommendations or complaining about your competitor’s service.
🧩 Step 7: Turn Competitor Mentions Into Conversion Opportunities
Monitoring competitors is one of the most effective ways to find ready-to-convert leads.
Look for mentions such as:
Complaints: “I’m frustrated with [Competitor].”
Comparisons: “Is [Competitor] better than [Your Brand]?”
Questions: “What’s the best alternative to [Competitor]?”
Reach out with empathy and offer a better solution.
🏆 Many qualified leads are already using your competitor, they just need a reason to switch.
💬 Step 8: Integrate With Your Workflow
BrandMentions integrates seamlessly into your team’s sales and marketing workflow.
Export data to CSV or Excel for CRM import.
Send insights to Slack for immediate follow-up.
Collaborate across teams to assign leads and track outreach progress.
The faster your team acts, the higher your conversion rate.
BrandMentions turns real conversations into real opportunities.
By identifying intent, analyzing sentiment, understanding who’s talking, and connecting meaningfully, you can transform social listening data into qualified, ready-to-convert leads.
Listen strategically, engage authentically, and grow faster with BrandMentions.