Using BrandMentions for influencer marketing and PR outreach is one of the most practical ways to find, evaluate, and connect with the right people who can amplify your brand message. Below is a hands-on walkthrough on how to do so using BrandMentions.
Step 1: Find influencers talking about your brand or niche
Go to the “Mentions” dashboard in BrandMentions.
BrandMentions will show you real-time mentions from social media, blogs, forums, and news sites.
Sort the results by “Performance Score, Followers or Reach” to identify who has strong online authority and reach.
👉 Example:
If you see that @beautybylisa has mentioned “vegan serum” several times and has a high engagement rate, click her profile. You’ll see:
Her social reach
The sentiment of her mentions
Links to her original posts
From here, you can tag her as an “Influencer Prospect” right inside your BrandMentions workspace.
Step 2: Analyze influencer performance
After identifying potential influencers, you want to track their impact and credibility.
Open the influencer’s profile from your mentions list.
Check Reach, Engagement, or Domain Authority (for blogs).
Add them to a Project List, for example, create a list called “Q4 Influencer Targets.”
👉 Example:
You find that @wellnessbykate runs a blog with a domain authority of 65 and has consistent social engagement. You add her to your “Q4 Influencer Targets” project and set a tag like “Lifestyle / Health.”
This helps you monitor all her future mentions automatically — no manual tracking required.
Step 3: Engage and outreach directly
From the mention feed, select the source you are interested in to go to the platform where the mention happened (e.g., Twitter, Instagram, blog).
Engage naturally:
Like, comment, or retweet their posts.
Reference their content in your own marketing materials.
Then, use BrandMentions’ “Email Alerts” to stay updated when they post something new, it’s the perfect time to reach out.
👉 Example:
When BrandMentions alerts you that @techjournalist_mike just posted about “AI tools for marketing,” you can instantly send him a message like:
“Hi Mike, I noticed your recent article on AI marketing tools — really insightful! We’re doing some work in that space too with our analytics product. Would you be open to a quick chat or a feature collaboration?”
Step 4: Leverage for PR outreach
For PR professionals, BrandMentions is gold for tracking journalists and media outlets that already cover your niche.
In your Keyword Tracking, enter phrases like: “BrandMentions”, “media monitoring tools” or “social listening software”.
Switch the filter to “News” or “Blogs” in the Source dropdown.
Identify journalists writing about those topics.
👉 Example:
If you find that Sarah at TechRadar has written about “brand monitoring tools” last week, add her to your “Media Contacts” list and monitor when she covers similar topics again.
When she does, you’ll be ready to pitch:
“Hi Sarah, I loved your piece on social listening platforms. We recently launched a new sentiment-tracking update in BrandMentions, it might be a great fit for your readers if you’re planning a follow-up story.”
Step 5: Measure results
Go to your Analytics Dashboard.
Track metrics such as:
Number of mentions generated from influencers
Sentiment changes (positive/negative mentions)
Reach and engagement trends over time
👉 Example:
If you collaborated with @fitnesscoach_anna and notice that your brand’s reach grew by 35% in a week and sentiment turned mostly positive, that’s direct ROI proof of influencer marketing success.
Pro tip: Set up alerts for competitor influencers
You can also monitor your competitors’ influencer relationships.
Create a project for your main competitor (e.g., “CompetitorX Mentions”).
Track who’s tagging or mentioning them.
Reach out to those influencers with a better value offer or partnership idea.
Using BrandMentions for influencer marketing and PR outreach isn’t just about tracking names, it’s about building relationships and making data-driven connections that move your brand forward.
By consistently monitoring conversations in your niche, identifying the right influencers, and engaging strategically, you transform casual mentions into lasting collaborations. The platform’s real-time alerts, analytics dashboards, and influencer insights give you everything you need to spot opportunities fast, personalize outreach, and measure tangible impact.