Market research helps you understand your audience, competitors, and industry trends — so you can make data-driven business decisions. With BrandMentions, you can perform powerful, real-time market research by tracking online conversations across social media, news sites, blogs, and forums.
This guide explains how to use BrandMentions step-by-step to conduct effective market research.
1. Create a Monitoring Project
Start by setting up a monitoring project for your market, brand, or competitors.
Go to your BrandMentions dashboard.
Click “Add New Project.”
Enter the keywords, phrases, or brand names you want to track.
Add variations or related terms to capture a broader range of mentions.
Tip: Include both branded and generic terms, for example, “BrandMentions,” “media monitoring,” and “brand analytics.”
BrandMentions will continuously collect mentions from across the web, helping you discover who’s talking about your market and what they’re saying.
2. Discover Market Trends
Once your project gathers data, use the Trends and Mentions Over Time charts to identify:
Increases or drops in public interest
Seasonal or event-driven spikes in mentions
Emerging products, technologies, or discussions in your niche
You can filter by date range, country, language, or source type to uncover insights specific to your target market.
3. Analyze Competitors
Market research isn’t just about your brand — it’s about your competition.
Set up separate projects for your main competitors and compare their metrics with yours. You’ll see:
How often they are mentioned online
What kind of sentiment their mentions generate
Which channels drive their visibility
Who engages with their brand
This data helps you benchmark your brand performance and identify opportunities to outperform competitors.
4. Understand Audience Sentiment and Needs
Every mention tracked by BrandMentions includes sentiment analysis, whether people speak positively, negatively, or neutrally about your topic.
You can use this to:
Detect pain points and customer frustrations
Identify what your audience values most
Refine your product messaging and positioning
Example: If many mentions highlight a “lack of support” or “slow shipping,” you’ve uncovered a clear market gap or customer pain point.
5. Identify Influencers and Key Voices
BrandMentions automatically detects influencers and top domains driving conversations around your keywords.
Use these insights to:
Find key opinion leaders (KOLs) and influencers in your niche
Build partnerships or outreach lists
Learn what type of content gets the most engagement
This helps you focus on the sources that truly shape your market narrative.
6. Generate Reports and Share Insights
When your research is complete, create custom reports to summarize findings and share them with your team.
You can:
Export data to PDF or Excel
Schedule automated email reports
Visualize key insights with charts and sentiment graphs
These reports make it easy to turn your monitoring data into actionable market intelligence.
7. Best Practices for Market Research with BrandMentions
Combine brand, industry, and product keywords for comprehensive coverage.
Review data regularly to detect new trends early.
Compare mentions, sentiment, and reach across multiple competitors.
Use insights to refine marketing strategies, messaging, and product decisions.
Key Takeaways
With BrandMentions, market research becomes real-time, data-driven, and actionable.
You can track conversations, analyze competitors, understand audience sentiment, and spot trends, all in one platform.
Whether you’re launching a new product, exploring a market niche, or optimizing your brand positioning, BrandMentions gives you the insights you need to stay ahead.