Understanding how people talk about your brand online is one of the most powerful ways to improve your marketing, customer experience, and reputation.
BrandMentions makes this easy by collecting every public mention of your brand from across the web, including all social media, blogs, news, forums, and websites and organizing it in one place.
This guide explains how to use BrandMentions step-by-step to find, analyze, and interpret what people are saying about your brand.
1. Create a Brand Monitoring Project
A project is the foundation of how BrandMentions collects and organizes your data.
To create a monitoring project:
Log in to your BrandMentions account.
Click “Add New Project.”
Enter your brand name as the main keyword.
Example: “BrandMentions” or “Brand Mentions.”
Add common variations, product names, hashtags, or website URLs (like “brandmentions.com”).
Click “Create Project.”
Once saved, BrandMentions will automatically start tracking mentions related to those keywords in real time.
2. View All Brand Mentions
After your project is created, go to the Mentions tab. This section displays every piece of content where your brand has been mentioned.
Each mention includes:
The source (e.g., Twitter, Reddit, blog, or news site)
The author or account name
The text of the mention
The date and time
The sentiment (positive, negative, or neutral)
The reach or estimated visibility
You can click any mention to open the source link and see the full context of the conversation.
3. Analyze Brand Sentiment
Understanding tone is key to reputation management. BrandMentions uses AI-powered sentiment analysis to categorize mentions.
To view sentiment data:
Open your project.
Go to the Analytics tab.
View the Sentiment Breakdown chart.
Positive mentions show praise or satisfaction.
Negative mentions indicate complaints or criticism.
Neutral mentions are factual statements.
You can click on each sentiment category to filter the Mentions Feed accordingly.
Use this to identify areas where your brand is performing well — or where you need improvement.
4. See Where People Talk About Your Brand
BrandMentions automatically tracks which platforms and websites generate the most discussion.
To find out where conversations happen:
Open your project.
Go to Analytics → Sources.
Review the list of domains and platforms where your brand is most mentioned.
You’ll see if your brand is more active on social media (like Twitter and Instagram), in news articles, or on blogs.
This helps you understand where to focus engagement and PR efforts.
5. Identify Top Influencers and Sources
In the Influencers section, BrandMentions highlights the most influential users and websites mentioning your brand.
To access influencer insights:
Open your project.
Click “Influencers” in the left menu.
Review the ranked list of authors, accounts, and domains.
Sort by reach, number of mentions, or engagement.
These are the voices shaping how your brand is perceived.
You can reach out to positive influencers for partnerships or respond to high-impact critics for reputation control.
6. Monitor Brand Reputation Over Time
BrandMentions provides trend visualizations to show how your brand’s visibility and sentiment evolve.
To view reputation trends:
Open the Analytics tab.
Explore the Mentions Over Time chart.
Adjust the date range to view weekly, monthly, or yearly patterns.
This helps you track how campaigns, events, or product launches affect public perception.
7. Generate and Share Reports
You can turn your monitoring insights into clear, shareable reports.
To create a report:
Go to your project dashboard.
Click “Reports” → “Generate Report.”
Choose your preferred format (PDF, CSV, or scheduled email).
Select which sections to include (Sentiment, Sources, Mentions, Influencers).
Reports help you share brand insights with marketing, PR, or management teams.
8. Set Up Alerts for Instant Notifications
To stay up-to-date, enable email or Slack alerts whenever your brand is mentioned.
To set alerts:
Go to Settings → Alerts in your project.
Choose notification frequency (real-time, daily, or weekly).
Select your preferred channels (email, Slack, or webhook).
You’ll never miss an important mention again, whether it’s a customer complaint or a major news feature.
Best Practices for Understanding Brand Conversations
Use broad and specific keywords to capture all relevant mentions.
Check your Sentiment Dashboard weekly to monitor brand perception.
Engage with mentions directly on social media to build positive relationships.
Compare your data with competitor projects to benchmark performance.
Export monthly reports to track improvement over time.
Key Takeaways
With BrandMentions, you can see exactly:
Who is talking about your brand
What they’re saying
Where the conversations are happening
How people feel about your brand
It’s a complete, real-time solution for online reputation monitoring, customer insight, and market awareness.