BrandMentions is a comprehensive monitoring platform that analyzes various types of media and content formats across the web and social media. Understanding what types of content are tracked helps you get a complete picture of your brand's online presence.

The primary type of content that BrandMentions analyzes is text-based content. This includes any written mentions of your keywords across all monitored sources.

BrandMentions tracks text content from social media posts, including:

•Tweets and Retweets on X (Twitter)

•Facebook Posts on pages, groups, and profiles

•Instagram Captions and comments

•TikTok Video Descriptions and comments

•LinkedIn Posts and articles

•YouTube Video Titles and Descriptions

•Reddit Posts and Comments

•Bluesky Posts

For web sources, BrandMentions analyzes:

•News Articles: Full text of online news stories and press releases

•Blog Posts: Content from personal and professional blogs

•Forum Discussions: Posts and threads from discussion boards and Q&A sites

•Reviews: Text content from customer reviews on various platforms

While BrandMentions primarily focuses on text analysis, it also processes visual content to provide context and additional insights.

For video content on platforms like YouTube, TikTok, and Instagram, BrandMentions:

•Analyzes Video Metadata: Tracks video titles, descriptions, and tags

•Monitors Comments: Captures and analyzes comments on videos

•Tracks Video Engagement: Collects engagement metrics like views, likes, and shares

•Provides Video Previews: Shows video thumbnails in your mentions feed

BrandMentions also collects and analyzes structured data from various sources:

For review platforms, BrandMentions captures:

•Star Ratings: Numerical scores from 1 to 5 stars

•Review Text: Full text of customer reviews

•Reviewer Information: Username, location, and review date

•Review Responses: Business responses to customer reviews

For all content types, BrandMentions tracks:

•Likes and Reactions: Number of likes, hearts, or other reactions

•Comments: Number and content of comments

•Shares and Retweets: How many times content has been shared

•Views: Number of views for videos and posts (when available)

Beyond simply collecting content, BrandMentions applies advanced analysis to all tracked media:

Every mention is automatically analyzed for sentiment, categorized as:

•Positive: Favorable mentions and praise

•Neutral: Factual or informational mentions

•Negative: Complaints, criticism, or negative feedback

BrandMentions automatically detects the language of each mention, allowing you to filter and analyze content in specific languages.

Each mention is classified by its source type (social media, news, blog, forum, review) and specific platform, making it easy to analyze content by channel.

BrandMentions assigns a performance score to each mention based on factors like:

•Reach: Estimated audience size

•Engagement: Level of interaction with the content

•Source Authority: Credibility and influence of the source

By analyzing all these types of media and content, BrandMentions provides you with a comprehensive understanding of how your brand is being discussed across the digital landscape.