BrandMentions provides multiple ways to sort and prioritize mentions in your feed, allowing you to focus on the most important, relevant, or timely content. Understanding how mention ranking works helps you navigate your feed efficiently and ensure that you never miss critical mentions.

BrandMentions offers two primary sorting options that you can toggle between at any time. These sorting methods determine the order in which mentions appear in your feed.

The Recent First sorting option displays mentions in reverse chronological order, with the newest mentions appearing at the top of your feed. This is the default sorting method and is ideal for staying up-to-date with the latest conversations about your brand.

Recent First sorting ensures that you see new mentions as soon as they are collected by BrandMentions. This is particularly useful for real-time monitoring, crisis management, and staying current with ongoing conversations.

The Popular First sorting option ranks mentions based on their performance score and reach, with the most influential and high-impact mentions appearing at the top of your feed. This sorting method helps you identify the mentions that are reaching the largest audiences and generating the most engagement.

Popular First sorting is valuable when you want to focus on mentions that have the greatest potential impact on your brand's reputation, identify viral content or trending conversations, find mentions from influential sources or high-traffic websites, or prioritize responses to mentions with large reach.

The performance score is a key metric that BrandMentions uses to rank mentions when using Popular First sorting. This score is calculated on a scale of 1 to 10 and reflects the overall impact and quality of a mention.

Several factors contribute to a mention's performance score, including the reach and estimated audience size of the source, engagement metrics such as likes, comments, shares, and retweets, the authority and credibility of the source (e.g., major news outlets receive higher scores), the follower count and influence of the author (for social media mentions), and the recency of the mention (newer mentions may receive a slight boost).

A mention with a performance score of 10/10 represents highly influential content from a major source with significant reach and engagement. A mention with a score of 1/10 represents content from a small or low-engagement source with limited reach.

You can use the performance score to identify which mentions deserve immediate attention and response. High-scoring mentions from influential sources or viral posts should typically be prioritized, as they have the greatest potential to impact your brand's reputation and reach.

The performance score is displayed prominently on each mention card in your feed, making it easy to quickly assess the relative importance of different mentions at a glance.

Reach represents the estimated number of people who have been exposed to a mention. This metric is calculated based on factors such as the follower count of the author (for social media), the traffic volume of the website (for web mentions), and the engagement and sharing activity on the mention.

Reach is a critical metric for understanding the potential impact of a mention. A mention with high reach has been seen by a large audience and may have significant influence on brand perception and awareness.

When using Popular First sorting, mentions with higher reach are prioritized, ensuring that you see the content that has reached the largest audiences first.

In addition to sorting options, BrandMentions provides powerful filtering capabilities that allow you to narrow down your mentions feed to focus on specific types of content.

The Performance filter allows you to set a minimum performance score threshold. By adjusting the performance slider, you can choose to view only mentions with a performance score above a certain level, such as 5/10 or 8/10.

This filter is useful when you want to focus exclusively on high-impact mentions and ignore lower-priority content. It helps you cut through the noise and concentrate on mentions that matter most to your brand.

The Sentiment filter allows you to view only mentions with a specific sentiment: Positive, Neutral, or Negative. This is valuable when you want to focus on customer complaints (negative sentiment), celebrate positive feedback (positive sentiment), or analyze neutral, factual mentions separately.

You can filter mentions by language or country to focus on specific geographic markets or linguistic audiences. This is particularly useful for global brands that want to analyze mentions from different regions separately.

The Advanced Filters option provides additional filtering capabilities, including filtering by specific keywords within mentions, reach thresholds, engagement metrics (likes, comments, shares), site visits or traffic volume, country or region, and influencer name or social media handle.

These advanced filters allow you to create highly customized views of your mentions feed, focusing on exactly the types of content that are most relevant to your current needs.

To make the most of mention ranking and filtering, develop a clear prioritization strategy that aligns with your monitoring goals. Consider the following approaches.

For crisis management, use Recent First sorting and set up alerts for negative sentiment or spikes in mention volume. For influencer outreach, use Popular First sorting and filter for high performance scores to identify influential voices. For customer service, use Recent First sorting and filter for negative sentiment to respond quickly to complaints. For competitive analysis, filter by competitor keywords and use Popular First to see their most impactful mentions. For campaign tracking, use Recent First during active campaigns and filter by relevant keywords or hashtags.

By understanding how mentions are ranked and using the available sorting and filtering options strategically, you can ensure that you focus your attention on the mentions that matter most to your brand and business objectives.