The Sentiment Filter is a powerful tool that allows you to categorize and analyze mentions based on emotional tone. By filtering for positive, neutral, or negative sentiment, you gain instant insight into customer perception, brand health, and the overall reception of your products or campaigns.
This filter is crucial for reputation management, audience sentiment tracking, and identifying engagement opportunities, helping you understand not just what people are saying, but how they feel about your brand.
How to Use the Sentiment Filter
The Sentiment Filter is available in the main filtering panel of your Mentions Dashboard, allowing you to segment mentions effortlessly by tone.
Find the Sentiment Filter
Locate the “Sentiment” option in your dashboard’s filtering tools.
Choose a Sentiment Type
Select one or more sentiment categories based on your analysis goal:Positive: Displays mentions expressing favorable opinions or emotions about your brand or products.
Neutral: Shows mentions that are factual or objective, without a clear emotional bias.
Negative: Highlights mentions containing complaints, criticism, or unfavorable opinions.
After selecting the desired sentiment(s), your mentions feed will instantly update to show only the relevant results.
Tips and Best Practices
Prioritize customer service
Use the Negative Sentiment Filter to quickly identify and respond to customer complaints or issues. A timely, empathetic response can often turn negative feedback into brand loyalty.
Identify brand advocates
Filter for Positive Sentiment to find your most enthusiastic supporters. Engaging with and amplifying their content can strengthen relationships and increase organic visibility.
Track campaign reception
Monitor sentiment trends during or after marketing campaigns to evaluate audience response. If negative mentions spike, adjust your messaging or approach in real time.
Combine with other filters for deeper insights
For advanced analysis, pair the Sentiment Filter with others:Negative + News: Quickly detect and address potential PR crises.
Positive + Social Media: Identify influencer shoutouts or customer success stories worth sharing.
Neutral + Forums: Understand common user discussions or questions about your brand.
Conclusion: Understand the Emotions Behind the Mentions
The Sentiment Filter transforms raw mention data into emotional intelligence. By analyzing the tone behind conversations, you can measure brand sentiment, enhance customer engagement, and protect your reputation more effectively.
Whether used alone or combined with performance, source, or reach filters, sentiment analysis in BrandMentions helps you listen smarter and act faster ensuring every response and strategy is backed by real audience emotion.